ESOMAR Directory of Research

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MARE Research

Award winning MARE Research has been a leading qualitative agency for well over 20 years. We focus on three client needs: inspiration, creation and evaluation. In these three categories, we offer a broad range of tools, varying from groundbreaking research to innovative strategic work.

With a passion for marketing and communication and a broad range of backgrounds, MARE Research caters to their clients with a wealth of experience and energy. Combining this with its unique global network of multi-industry experts (Sparks), this ever-evolving agency is able to add significant value to consumer insights, making clients truly connected.

To the point, inspiring and edgy, with solid advice; that's what MARE Research stands for. Not static data, but a catalyst for growth.

Commercial affiliations


Professional Associations   


Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)
  • Australia
  • Austria
  • Belgium
  • Brazil
  • China
  • Ecuador
  • France
  • Germany
  • Hungary
  • Italy
  • Luxembourg
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Consultancy
Specialised in Financial Services
Specialised in Public Sector / Government
Specialised in Telecommunications

Charity / Non-profit
Cosmetics / Hygiene
Durables / Electrical Goods
Energy / Utilities
Foods / Nutrition
Healthcare / Pharmaceutical
IT / Software / Hardware
Textile / Fashion / Clothing
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in International Studies
Specialised in Senior Citizen / Mid-life

Children / Youth's Research
Concept Testing
Consumer Research
Ethnographic Research
Image Studies
Product Testing
Packaging / Design
Projective Techniques
Segmentation Research
Desk Research
Focus groups
in-depth interviews
Online focus groups

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Raphaëlplein 27
1077 PX Amsterdam
Phone: +31-20-6705020
Fax: +31-20-4706968

Key people
Mr. Kees-Jan Hoogeveen
Ms. Mirjam Paternotte
Ms. Daniella Roymans
Mr. Waldo Swijnenburg

Liesbeth Gerritsen
Daniella Sceats

Qualitative Agency/Consultant
Founded in: 1989
Employees: 25
Interviewers: 17