SMAR International (Private) Ltd.

Karachi, Pakistan

199/D Block-2, P.E.C.H.S.
75400 Karachi
Pakistan
Phone: +92-21-454.3768
Fax: +92-21-454.6355

SMAR is the pioneer marketing research organization in Pakistan established in 1966. With the head office in Pakistan besides field work arrangement in Quetta, Peshawar, Faisalabad, Sukkur and…

Founded 1966
Employees 75
Interviewers 350

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • Marketing Association of Pakistan (MAP) , Marketing Research Society Pakistan (MRS)

SMAR is the pioneer marketing research organization in Pakistan established in 1966. With the head office in Pakistan besides field work arrangement in Quetta, Peshawar, Faisalabad, Sukkur and Hyderabad. SMAR has developed its own sampling frame for household and retail outlets through comprehensive Census in urban area. SMAR in known for carrying out all phases of research studies their own without involving third party/subcontracting. It has developed strict field work monitoring and checking which ensure highest level of accuracy. Since its reception in 1966 SMAR has carried out thousand of ad hoc and syndicated studies for almost all national and international organization besides large number of international research agencies. To learn more about SMAR, Please visit www.smarinternational.com

Research Services:
- Quantitative
o PAPI
o CAPI
o Mail
o Mystery shoppers
o Telephonic Interviews
- Qualitative
o Focus Groups
o In depth Interviews
o Home Observation
o Recruiting
- Others
o Field work services
o Data processing facilities through tailor made softwares
o Syndicated studies
o Census

Research conducted in

Regions

  • Asia (Pacific)
  • Middle East

Countries

  • Afghanistan
  • Bangladesh
  • Iran, Islamic Republic of
  • Malaysia
  • Pakistan
  • United Arab Emirates

Key people

Mr. Mahmud Ul-Hassan
Chairman
ESOMAR Member

Mr. Musarrat Mannan

Research Specializations

Market Sectors

  • Agriculture
  • Automotive
  • Consultancy
  • Financial Services
  • Public Sector / Government

Research Solutions

  • Business-to-business
  • International Studies
  • Projective Techniques
  • Semiotic and Cultural Analysis
  • Tracking Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Desk Research
  • Omnibus Surveys
  • Panels
  • Panels - General
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