Strategic Research and Development Center, Inc.

Makati City, Philippines

Room 424-425 Cityland Pasong Tamo Tower,
2210 Chino Roces Avenue, Makati City
1231 Makati City
Philippines
Phone: 632 752 7027
Fax: 632 403 9768

Strategic Research and Development Center (STRAND-Asia), Inc., is a 100% Filipino corporation that caters full-service marketing research, consulting, software marketing, training, and IT services.

Founded 2010
Employees 18
Interviewers 50

Company type:

  • Full Service Market Research Agency

Affiliation:
Greenbook

Professional Associations:

  • Marketing & Opinion Research Society of the Philippines (MORES)

STRAND-Asia envisions to become the leading technology-driven research company in the Philippines. STRAND-Asia employs the latest predictive analytics and data mining tools as well as innovative data processing technology.

STRAND-Asia, Inc. maintains a pool of well-qualified IT personnel, consultants and researchers to meet the need of clients and internal consulting requirements. STRAND-Asia representatives have 10 years of experience in marketing information products.

MARKET RESEARCH SERVICES
Concept Testing
Customer Satisfaction Research
Price Elasticity
Brand Name Testing
Brand Equity
Brand Association Research
Buyer Decision Processes
Awareness and Usage Studies
Product Packaging Test
Detail Aid Testing

OTHER RESEARCH SERVICES
Data Collection
Data Entry
Data Processing
Data Management
Statistical Analysis

Quantitative Services
* Paper and Pencil Interviewing (PAPI)
* Optical Character Recognition (OCR)
* Computer Aided Telephone Interviewing (CATI)
* Computer Aided Personal Interviewing (CAPI)
* Computer Aided Web Interviewing (CAWI)

Qualitative Services
* Focus Group Discussion (FGD)
* In-depth Interview (IDI)
* Mystery Shopping

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Philippines

Key people

Mr. Mychal Fontanilla
President
ESOMAR Member

Mr. Mychal Andrew Fontanilla

Ms. Catherine Tiongson

Mrs. Bianca-Asiñas Aga

Ms. Rainelle Romero

Research Specializations

Market Sectors

  • Automotive
  • Consumer Services
  • Healthcare / Pharmaceutical
  • Public Sector / Government
  • Technology

Research Solutions

  • Business-to-business
  • Consumer Research
  • Customer Satisfaction Studies
  • New Product Research
  • New Product Research - General
  • Usage & Attitude Studies

Research Services

  • Data Collection / Field Services
  • Data Collection Management
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • PAPI
  • Research Software
  • Statistical Analysis
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