IMAS International

Wroclaw, Poland

al. Armii Krajowej
50-541 Wroclaw
Poland
Phone: +48-71-7710800
Fax: +48-717710801

Are you looking for a reliable partner in Poland or CEE who will treat your research needs with highest respect? Are you looking for a professional and experienced partner with highly skilled qualitative & quantitive ressources as well as proprietary online capabilities? You are in the right place.

Founded 1994
Employees 16
Interviewers 300

Company type:

  • Full Service Market Research Agency

Affiliation:
IMAS Group; RedRay Network

Professional Associations:

  • Polish Association of Public Opinion and Marketing Research Firms (OFBOR)

Certification:
Certificate Interviewer Quality Control Program by OFBOR

IMAS Poland, established in 1994, is an independent full service qualitative and quantitative market research agency. We have long-standing, very experienced staff, are uncomplicated and easy to work with. Our senior people are well backed up by efficient and thoughtful qual & quant practitioners.We manage projects efficiently, with care and on time - those are not ours but our client's opinions. Please see our company presentation to get more information.

Services:
- ad hoc in all methodologies (FGI, IDI, CATI, FTF PAPI and CAPI, Online panel & online communities)
- reliable local partner in Poland for data collection and data processing
- international co-ordination of multinational jobs
- design of research, fieldwork co-ordination, data collection, analysis and report (the whole project handling or only chosen parts of it)

Resources:
- well experienced staff; own moderators, IDI interviewers, recruiters, own researchers (English and German speaking)
- own CATI center: 35 interviewing stations, web-based software
- own on-line panels, about 40K active panel members
- in-house data processing

Research conducted in

Regions

  • Europe (Central/Eastern)
  • Europe (Northern/Western)

Countries

  • Austria
  • Czech Republic
  • Germany
  • Hungary
  • Poland
  • Romania
  • Russian Federation
  • Slovakia
  • Ukraine

Key people

Mr. Jerzy Prokopiuk
Managing Director
ESOMAR Member

Mrs. Beata Pachnowska
Research Director
ESOMAR Member

Mrs. Beata Katarzyna Pachnowska Ph.D.

Research Specializations

Market Sectors

  • Agriculture
  • Financial Services
  • IT / Software / Hardware
  • Telecommunications
  • Travel / Tourism / Sport / Leisure
  • Advertising / Public Relations
  • Automotive
  • Beverages
  • Charity / Non-profit
  • Chemicals
  • Confectionery
  • Consultancy
  • Consumer Services
  • Cosmetics / Hygiene
  • Affluent
  • Children
  • College / University Students
  • Mature / Seniors
  • Mothers
  • Parents
  • Teenagers / Youth
  • Durables / Electrical Goods
  • Detergents
  • Education
  • Entertainment Industry
  • Energy / Utilities
  • Environment & Ecology
  • Fragrance Industry
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Internet / Online
  • Print Publications
  • New Products
  • Non-Profit / Fund Raising
  • Pet Owners / Foods / Supplies
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Drug Stores / Pharmacies
  • Fast Food Industry
  • Restaurants / Food Service
  • Service Industries
  • Social Development Organisations
  • Technology
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games

Research Solutions

  • Advertising Tracking
  • Brand Research
  • Business-to-business
  • Web Panel
  • Copy Testing
  • Children / Youth's Research
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Corporate Image Research
  • Customer Satisfaction Studies
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • International Studies
  • Lifestyle & Value Trends
  • Audience Research
  • Internet / Online
  • Print Publications
  • Car Clinics
  • Product Development
  • Product Testing
  • Omnibus
  • Opinion Polling
  • Packaging / Design
  • Panels
  • Pricing Studies
  • Projective Techniques
  • Psychological / Motivational Research
  • Psychographic Research
  • Public Opinion
  • Exit Interviews
  • Store Audits
  • Reputation Research
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Shopper Insights
  • Statistic Analysis
  • Social Research
  • Syndicated Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Website Usability

Research Services

  • Advertising / Communication
  • Business-to-Business Research
  • International Research
  • Marketing Research
  • New Product Research
  • Social / Cultural Research
  • Mobile Phone Surveys
  • Mobile Ethnography
  • Online
  • Diary
  • Telephone
  • Communities
  • Business Insights
  • Qualitative
  • Sample & Recruiting
  • Data Collection Management
  • Foreign Language Translation
  • Desk Research
  • Omnibus Surveys
  • Research Software
  • Questionnaires
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
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