BCMM - market research Ltd

Katowice, Poland

23 Kosciuszki Street
40-048 Katowice
Poland
Phone: +48-322.515.300
Fax: +48-322.571.797

BCMM is an independent marketing research company providing tailor-made ad hoc surveys using a wide range of methodologies (both qualitative as well as quantitative). The company employs a nation-wide…

Founded 1995
Employees 8
Interviewers 200

Company type:

  • Full Service Market Research Agency

Affiliation:
Polish Society of Market and Opinion Researchers (PTBRiO)

Certification:
Interviewer Quality Control Program (PKJPA)

BCMM is an independent marketing research company providing tailor-made ad hoc surveys using a wide range of methodologies (both qualitative as well as quantitative). The company employs a nation-wide fieldwork team, owns focus group facilities, a CATI studio for telephone interviewing and CAWI system.
We also carry out a survey based on secondary data and experts interviewing.
Our areas of extensive experience are:
- FMCG research
- Industry research (esp. construction, electric equipment)
- Sports brand research (esp. outdoor equipment&clothing)
- Optical market (esp. contact lenses and spectacles lenses)

BCMM also runs syndicated projects e.g. Opticbus - optician outlets research, Omnibud - construction market omnibus, Silesian Omnibus.

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Czech Republic
  • Hungary
  • Poland
  • Slovakia

Key people

Mrs. Mira Fronczek
President
ESOMAR Member

Mr. Aleksander Buczkowski

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Durables / Electrical Goods
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Beverages
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Detergents
  • IT / Software / Hardware
  • Media
  • Retail / Wholesale
  • Telecommunications
  • Textile / Fashion / Clothing

Research Solutions

  • Brand Research
  • Business-to-business
  • Consumer Research
  • Product Testing
  • Usage & Attitude Studies
  • Advertising Research
  • Concept Testing
  • Customer Satisfaction Studies
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • International Studies
  • Media Testing
  • Product Research
  • Omnibus
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Segmentation Research
  • Syndicated Research

Research Services

  • Statistical Analysis
  • Desk Research
  • PAPI
  • CATI
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
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