ASM Market Research and Analysis Centre ltd.

Kutno, Poland

5 Grunwaldzka street
99-300 Kutno
Phone: +48243557754
Fax: +48243557700

ASM Market Research and Analysis Centre Ltd. (ASM) is a company that offers research and analytic services for clients in Poland and Europe. In 2011 we have been granted by the Minister of Economy…

Founded 1996
Employees 30
Interviewers 574

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • The Polish Association of Public Opinion and Marketing Research Firms (OFBOR)
  • PTBRiO
  • PTE

PKJPA - Polish Interviewer Quality Control Scheme; ISO 9001:2000 certification

ASM Market Research and Analysis Centre Ltd. (ASM) is a company that offers research and analytic services for clients in Poland and Europe. In 2011 we have been granted by the Minister of Economy with the status of Research and Development Center.

Apart from strongly developed research activities on the Polish market focused around construction, energy, transport, ICT and automotive sector, but not limited to, since 2006 we provide European level research and consultancy services based on knowledge and experience gathered from more than 40 managed projects for the European Commission.

Having own technical resources and organised network of interviewers, ASM offers a full range of qualitative and quantitative research methodologies each time tailored to customers needs in order to answer to a specific problem or market situation:

- professional network of almost 600 interviewers managed by 33 professional regional coordinators covering the whole country,
- directly supervised CATI with CATI SUPPORT (web application enabling monitoring of the interviewing process),
- modern equipment for data analysis (computers, SPSS, complementary tools),
- Focus Group Interview lab with one-way mirror allowing clients to examine the progress of the interview from remote locations (via Internet),
- conference and training room with multimedia facilities,
- experienced staff consisting of project managers, analysts, statisticians, research coordinators and research quality managers.

Research conducted in


  • Europe (Central/Eastern)
  • Europe (Northern/Western)


  • Albania
  • Austria
  • Belarus
  • Belgium
  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Macedonia
  • Moldova, Republic of
  • Montenegro
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine
  • United Kingdom (GB)

Key people

Ms. Agnieszka Kowalska
Head Of The Knowledge and Technology Transfer Department, Senior Project Manager

Mrs. Malgorzata Walczak-Gomula

Mrs. Elzbieta Syrda

Research Specializations

Market Sectors

  • Automotive
  • Education
  • Energy / Utilities
  • Financial Services
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Business-to-business
  • Consumer Research
  • Mystery Shopping
  • Segmentation Research
  • Social Research

Research Services

  • Data Mining and Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Advertising / Communication
  • Business-to-Business Research
  • International Research
  • Marketing Research
  • New Product Research
  • Social / Cultural Research
  • Diary
  • Telephone
  • Business Insights
  • Monitoring and Analysis
  • Qualitative
  • Sample & Recruiting
  • Data Collection Management
  • Database Development
  • Scanning Services
  • Desk Research
  • Omnibus Surveys
  • Questionnaires
  • Sampling
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Online Focus Groups / Bulletin Boards
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