Market Research Centre INDICATOR

Market Research Centre INDICATOR conducts full cycle market research projects, based on both qualitative and quantitative methods including among others: - computer assisted personal interviewing (CAPI) or paper and pencil interviews (PAPI) - nationwide network of interviewers comprises 800 interviewers and 20 regional coordinators. - computer assisted telephone interviews (CATI) - we employ two teams of interviewers working on our 25 CATI stations. - computer assisted website interviews (CAWI) and online research (consumer access panel, clients' panels) - InetPanel.pl is a consumer access panel with 23,000 members (the number is still growing). - focus group interviews (FGI) - the Centre's experienced moderators lead focus groups in any city chosen by our client; in Warsaw we offer our own FGI studio with one-way mirror and possibility of simultaneous translation. - in-depth interviews (IDI) - the Centre offers among others dynamic interviews lead by psychologists, semi-structured interviews lead by specially trained interviewers, - desk research, - neuromarketing research - we use two methods: Brain Tracking and Eye Tracking. Both of them can be combined with IDIs.