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Public Opinion Foundation

Founded in 1992 Public Opinion Foundation is now one of the largest and best-known nationwide research agencies.

One of our main advantages is our regional network of branches. The network consists of reliable permanent partners in more than 80 regions in Russia (where 98% of whole country population reside).

Public Opinion Foundation (POF) conducts almost all kinds of quantitative and qualitative research. We are well known in Russia for applying new methodologies. There are some unique among them (for CIS MR sphere):
• “Fomnibus” (weekly Omnibus type survey with a unique sample calculation)
• “Georating” (the most large-scale tracker in Russia with 34’000 respondents sample)
• Online FGDs (POF is the only research agency providing diverse online FGD methodology)

Our mission is to be precise and professionally honest at every stage of any study. We are proud that our professionalism and enthusiasm was recognized by Russian MR market: in 2008 POF got the status of “the best research agency in Russia” (according to survey). We are responsible for this status and try to do our best while helping our Clients to solve their problems.


Professional Associations   


Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Central/Eastern)
  • Armenia
  • Azerbaijan
  • Belarus
  • Estonia
  • Georgia
  • Kazakhstan
  • Kyrgyzstan
  • Latvia
  • Lithuania
  • Moldova, Republic of
  • Russian Federation
  • Tajikistan
  • Turkmenistan
  • Ukraine
  • Uzbekistan

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Financial Services
Specialised in IT / Software / Hardware
Specialised in Media
Specialised in Public Sector / Government
Specialised in Telecommunications

Advertising / Public Relations
Charity / Non-profit
Cosmetics / Hygiene
Durables / Electrical Goods
Energy / Utilities
Foods / Nutrition
Healthcare / Pharmaceutical
Legal / Lawyers
Petrol / Oil / Gas
Retail / Wholesale
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Ethnographic Research
Specialised in Omnibus
Specialised in Opinion Polling
Specialised in Segmentation Research
Specialised in Usage & Attitude Studies

Advertising Research
Brand Research
Children / Youth's Research
Concept Testing
Consumer Research
Customer Satisfaction Studies
Data mining
Demographic Research
Employee Research
Image Studies
International Studies
Media Testing
Audience Research
Product Testing
Packaging / Design
Pricing Studies
Projective Techniques
Semiotic and Cultural Analysis
Statistic Analysis
Syndicated Research
Tracking Studies
Web Panel
Desk Research
Mystery shoppers
Focus groups
in-depth interviews
Online focus groups

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Ostrovnaya str. 2
121552 Moscow
Russian Federation
Phone: +7-495-745.8765
Fax: +7-495-745.8903

Key people
PhD Mr. Alexander Oslon
PhD Mrs. Elena Petrenko
Mr. Alexei Churikov
Mrs. Marianna Kononova
Mr. Roman Levin

Alexander Oslon

Full Service Agency
Founded in: 1992
Employees: 100
Interviewers: 3700