Focal Point

Jeddah, Saudi Arabia

Office 8, Surooh Business Center
Hail St.
21313 Jeddah
Saudi Arabia
Phone: +966-12-6521850
Fax: +966-12-6521850

Focal Point is a full-service, Market Research and consulting firm offering both Qualitative and Quantitative services. In addition to the research services, we offer social media and financial…

Founded 2011
Employees 10
Turnover USD1,000,000
Interviewers 180

Company type:

  • Full Service Market Research Agency

Focal Point is a full-service, Market Research and consulting firm offering both Qualitative and Quantitative services. In addition to the research services, we offer social media and financial services.

Our unique methods & services provide strategic direction throughout the marketing process:
• Market assessment: market performance analysis, behavioral analysis
• Business strategy: usage and attitude, market segmentation, ideal location identification
• Concept & Product development: ethnographic studies, concept test, product test
• Positioning and branding
• Promotional and communication tactics: Shoppers research (eye-tracking), Promotion and distribution effectiveness
• Implementation: Interactive Virtual Shopper, launch monitoring
• Market monitoring: brand tracking, sales team evaluation, mystery shopping, price monitoring

Our team includes professionals with vast experience in key business disciplines namely Finance & Banking, Marketing Research, Business Intelligence & IT. Our team has proven track record of providing actionable Solutions & Strategies.

Our clients include leading organizations in various industries: Automotive (Toyota, Lexus, Ford, Honda, Isuzu, Nissan, Rolls Royce, GM), FMCG (Goody, Clorox, Unilever, American Garden), Industry & Manufacturing (ExxonMobil, Bosch, Hilti), Real Estate (Kinan-Savola), Advertising (RAPP), Technology (Appen), Retail (Pizza Hut, Mikayaji, Subway), Agencies (APCO, GIM, MKS, Morpace.

Research conducted in

Regions

  • Middle East

Countries

  • Cyprus
  • Kuwait
  • Qatar
  • Saudi Arabia
  • United Arab Emirates

Key people

Mr. Mohammad Noman Lakhani
Director - Client Services
ESOMAR Member

M Noman Lakhani

Malik S Khan

A. Wahab Desai

Zaki Ahmed

Research Specializations

Market Sectors

  • Automotive
  • Cosmetics / Hygiene

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • New Product Research
  • Car Clinics
  • Usage & Attitude Studies

Research Services

  • Quantitative
  • CAPI
  • PAPI
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