Singapore, Singapore

4A Duxton Hill
#04-01 The Working Capitol
089590 Singapore
Phone: 659 641 2573

TapestryWorks help businesses build consistent meaning into brand experiences, applying human and cultural psychology. Our approaches capture human emotions simply, quickly and intuitively, using culturally sensitive visual tasks that take minutes to map motivations.

Culture sense for brands.

Founded 2010
Employees 2
Turnover 500,000
Interviewers n/a

Company type:

  • Consulting services
  • International Market Research Services
  • Qualitative Research Consultant / Focus Group Facility

Professional Associations:

TapestryWorks help businesses apply human and cultural psychology to the design of meaningful brand experiences. Our visual approaches are simple, quick and intuitive, allowing us to map human emotions and motivations in less than five minutes, in qualitative and quantitative approaches.

Our visual approaches are sensitive to local cultural differences, and although we have built standardised and automated frameworks, there is flexibility to customise for specific business challenges and local sensitivities. We work globally, through a network of partner agencies, and have applied our approaches in every continent except Antarctica, but we are based in and specialise in Asian consumers and cultures.

We work closely with clients and also with partner research, advertising and design agencies to guide the development of brand strategy, product, packaging and customer experience to match the needs and desires of customers. All our work is founded in behavioural science and cultural understanding, and we are experts in semiotic analysis, cross-cultural research and sensory experience as well as behavioural science.

In summary, we provide insights that link universal emotions to local cultural truths. Culture sense for brands.

Research conducted in


  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Australia
  • Brazil
  • Cambodia
  • China
  • Czech Republic
  • France
  • Germany
  • Greece
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kazakhstan
  • Korea, Republic of
  • Laos
  • Malaysia
  • Mexico
  • Myanmar
  • Netherlands
  • New Zealand
  • Nigeria
  • Philippines
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • Spain
  • Sri Lanka
  • Sweden
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Dr. Neil Gains
Managing Partner

Research Specializations

Market Sectors

  • Beverages
  • Consultancy
  • Cosmetics / Hygiene
  • Financial Services
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • Children / Youth's Research
  • Ethnographic Research
  • Projective Techniques
  • Semiotic and Cultural Analysis

Research Services

  • International Research
  • Social / Cultural Research
  • In-depth interviews
  • Semiotics Research and Analysis
  • Sensory Research
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