Aragon d.o.o. - Research & Planning
Ljubljana, Slovenia
Litostrojska 44c
1000 Ljubljana
Slovenia
Phone: +386-1-547.1701
Fax: +386-1-547.1750
Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions.
RESEARCH APPROACHES:
Integration of quantitative and…
Company type:
- Full Service Market Research Agency
Professional Associations:
- AMA
- Slovenian Advertising Association
- Slovenian Marketing Association
Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions.
RESEARCH APPROACHES:
Integration of quantitative and qualitative methods. Both are also available as on-line research.
Quantitative: secondary data analysis, F2F, CATI, CAPI, CAWI, research over mail, time series and conjoint.
Equipment: 12 CATI stations, Sawtooth software, custom market intelligence software, eyetracking tools
Qualitative: interviews, focus groups, observation, mystery shopping.
Equipment: room for implementation and observation with one-way mirror, AV technology, CAQDA, data base of potential participants.
AREAS OF EXPERTISE:
- Research for support of product development: multi-method approach combining observation, benchmarking and conjoint analysis (CVA-conjoint value analysis, ACA-adaptive conjoint analysis and CBC-choice based conjoint)
- Research for support of planning and evaluation of communication activities supporting the whole communication cycle
- Brand measurement and development (architecture, identity, positioning, extension): multi-method approach combining secondary data analysis, survey, perceptual mapping and focus groups