ESOMAR Directory of Research

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Ask Afrika (Pty) Ltd

For nearly two decades we have grown to be the largest independent South African market research company. Proud of our local relevance, we continuously benchmark ourselves against the global context. Ask Afrika fuses art and science in perfect unity, crafting solutions to enable credible conversations about challenges in today's dynamic business environment.
We are famous for our objective performance evaluations through national benchmarks on Service Excellence (Ask Afrika Orange Index®), Corporate Reputation and Trust (Ask Afrika Trust Barometer®) and Brand Performance (TGI Icon Brands™).
Our multi-disciplinary approach combines statistical intellect and psychological perceptiveness with business acumen and industry understanding, unveiling the answers to the most challenging business questions. An educated, intelligent and inquisitive staff complement works within this framework, giving our clients the benefit of creatively applied research science, packaged in a simple, actionable format.
Our national fieldwork force enables large scale quantitative surveys for a number of our clients and TGI South Africa and the expansion of our African footprint gives us solid experience in a dozen African countries.
Our unique operating model underpins our commitment to engage in long-term, strategic partnerships with our blue chip client base across the globe, enabling credible conversations to drive business success.


Commercial affiliations

  Health Professions Council of South Africa (HPCSA); MRS; QRCA

Professional Associations   


Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Angola
  • Benin
  • Botswana
  • Burkina Faso
  • Cameroon
  • Chad
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Côte d'Ivoire
  • Ethiopia
  • Gabon
  • Ghana
  • Kenya
  • Liberia
  • Malawi
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Senegal
  • Sierra Leone
  • Somalia
  • South Africa
  • Tajikistan
  • Tanzania
  • Tonga
  • Zambia
  • Zimbabwe

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Energy / Utilities
Specialised in Financial Services
Specialised in Media
Specialised in Public Sector / Government
Specialised in Telecommunications

Specialised in Image Studies
Specialised in Usage & Attitude Studies

Mystery shoppers
Focus groups
in-depth interviews

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224 Waterkloof Road
0181 Pretoria
South Africa
Phone: +27-12-428.7400
Fax: +27-12-346.5366

Key people
Mrs. Andrea Rademeyer
Mr. Grant Robertson
Mrs Sarina de Beer

Andrea Rademeyer

Full Service Agency
Founded in: 1995
Employees: 60
Interviewers: 500