HOTBUTTONS cc

Cape Town, South Africa

61 Rochester Road
Observatory
7925 Cape Town
Western Cape
South Africa
Phone: +27-214474804
Fax: +27-11-782.9819

HOTBUTTONS is a successful boutique style qualitative research agency with a strong strategic focus.

We pride ourselves as a team of dedicated, passionate qualitative researchers with specific…

Founded 2002
Employees 4
Interviewers 20

Company type:

  • Qualitative Research Consultant / Moderator

Affiliation:
Intersearch

Professional Associations:

  • Samra

HOTBUTTONS is a successful boutique style qualitative research agency with a strong strategic focus.

We pride ourselves as a team of dedicated, passionate qualitative researchers with specific knowledge and valuable experience across most industries.

Our strengths are:

Psychological angle to gather key insights beyond the surface
Inspiring and imaginative ‘out of the box’ thinking
Deeper insights through a sophisticated and intellectual approach
Cross Cultural team of experienced researchers
Specialization in all types of qualitative methods and approaches
Proven track record of Pan African research
Established long term relationships with both global and local clients and agencies
Cost effective strategies and value for money

Due to the European background of the Managing Director, HOTBUTTONS has the unique advantage of understanding international business culture and expectations, while providing relevant insights into the ever changing multi cultural consumer landscape of South Africa.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Demographics
  • Ethnic - General / Multi-cultural
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Image Studies
  • International Studies

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Consultancy
  • Business-to-Business Research
  • Data Collection / Field Services
  • Desk Research
  • Social Media Research
  • Business Insights
  • Qualitative

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Middle East
  • Europe (Northern/Western)

Countries

  • Angola
  • Botswana
  • Côte d'Ivoire
  • France
  • Germany
  • Ghana
  • India
  • Italy
  • Kenya
  • Lesotho
  • Morocco
  • Namibia
  • Netherlands
  • Nigeria
  • Portugal
  • Saudi Arabia
  • Senegal
  • South Africa
  • Spain
  • Switzerland
  • Uganda
  • United Kingdom (GB)
  • Zambia
  • Zimbabwe

Key people

Mr. Johannes Cichorius
Director
ESOMAR Member

Gillian Downs

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