P.O. Box 1509 Brooklyn Square
0181 Pretoria
Gauteng
South Africa
Phone: +27124287400
Fax: +27-12-346.5366

Africa’s most trusted marketing research partner, bringing you data with a conscience. Ask Afrika is a research company built on years of solid expertise, academic clout and industry respect. We uncover deep insights on human behaviour in emerging markets. Being inherently African, Ask Afrika asks

Founded 1995
Employees 60
Interviewers 500

Company type:

  • Consulting services
  • Data Collection / Field Services
  • Full Service Market Research Agency

Affiliation:
Health Professions Council of South Africa (HPCSA); MRS; QRCA

Professional Associations:

  • SAMRA
  • PAMRO, AMRA

Company profile
Ask Afrika is the Largest independent research company in South Africa with fieldwork capabilities in 95% of Sub-Sahara Africa
 Full research offering to local and international clients covering all qualitative methodologies, panel, CATI and face-to-face interviewing on state-of-the-art tablets / laptops
 Our remote call centre boasts a large contingent of experienced B2B and B2C interviewer teams known for quality interviewing
 Ask Afrika prides itself on its syndicated benchmarks, among others the Ask Afrika Orange Index® and Ask Afrika Icon Brands®, Ask Afrika Kasi Star Brands and the Target Group Index (TGI)- the largest syndicated satisfaction and brand offerings respectively in South Africa.
 Full team of statisticians and researchers involved in programming, analysis and advanced modelling

Contact details:
Physical Address:
Pretoria
Park Lane West, 194 Bancor Ave, Waterkloof Glen, Pretoria, 0010

Cape Town
‍‍Northbank Building, Northbank Lane, Century City, Cape Town, 7441

PO Box: P O Box 1509, Brooklyn Square, 0075
Head Office: +27 12 428 7400
www.askafrika.co.za

Contact persons:
Sarina de Beer – Managing Director Sarina@askafrika.co.za
Andrea Rademeyer – Founder & Executive Chair Andrea.rademeyer@askafrika.co.za
Email: connect@askafrika.co.za

Research specializations

Market Sectors

  • Consultancy
  • Consumer Services
  • Financial Services
  • Healthcare / Pharmaceutical
  • Social Development Organisations

Research Solutions

  • Brand Research
  • Consumer Research
  • Focus Groups Facilities
  • Media Research
  • Media Research - General
  • Reputation Research

Research Services

  • Consultancy
  • Marketing Research
  • Social / Cultural Research
  • Data Collection / Field Services
  • Data Collection Management
  • Panels
  • Panels - General
  • Social Media Research
  • Monitoring and Analysis

Research conducted in

Regions

  • Africa
  • Asia (Pacific)

Countries

  • Botswana
  • Cameroon
  • China
  • Ethiopia
  • Ghana
  • Guinea
  • India
  • Kenya
  • Korea, Republic of
  • Laos
  • Lesotho
  • Liberia
  • Malawi
  • Niger
  • Nigeria
  • Senegal
  • Seychelles
  • Sierra Leone
  • South Africa
  • Swaziland
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

Key people

Mrs. Andrea Rademeyer
CEO & Founder
ESOMAR Member

Henni Schmidt

Sarina de Beer

Shaun Fourie

Amenities

Office pictures

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