PRM Internacional, S.A.

Barcelona, Spain

Gran Vía Carlos III, 86 3ª Planta
08028 Barcelona
Spain
Phone: +34-93-405.2799
Fax: +34-93-430.1022

PRM is a Market Intelligence consultancy, specialised in quantitative "ad-hoc" research. PRM’s work is directed towards supporting companies' strategic decisions.
Based in Barcelona since its…

Founded 1980
Employees 21

Company type:

  • Consulting services

PRM is a Market Intelligence consultancy, specialised in quantitative "ad-hoc" research. PRM’s work is directed towards supporting companies' strategic decisions.

Based in Barcelona since its foundation in 1980, PRM has carried out projects in 39 countries. PRM’s clients come from a wide range of sectors: consumer goods, banking, insurance, telecommunications, air transportation, automobile industry, distribution, raw materials, energy sources and so on.

The most common research projects carried out by PRM to meet its Clients' needs in their country of origin and/or in new potential markets are: Market Structure (Base Study), Market Segmentation, Image Positioning and Image Engineering, Image Tracking, Brand Equity, Design and/or Redesign of products/services, Quantification of Market Potential, Pricing and Estimation of Demand Curves, Efficient Allocation of Resources to Maximize Client Loyalty, Evaluation of customers' behaviour with regard to mergers, acquisitions, privatizations..., Multi-country Analyses of Market Growth Potential for a Product or Service, as well as use and consumption habits.

Research specializations

Market Sectors

  • Beverages
  • Consultancy
  • Financial Services
  • Telecommunications

Research Solutions

  • Customer Satisfaction Studies
  • Image Studies
  • New Product Research
  • New Product Research - General
  • Segmentation Research
  • Usage & Attitude Studies

Research conducted in

Regions

  • Worldwide

Countries

  • Spain

Key people

Mr. Alexandre Morell
CEO/General Manager
ESOMAR Member

Mrs. Laura Sagnier

Mr. Ramón Pedret

Mrs. Cristina Sagnier

Mr. Antonio Gil