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Amarillo Research & Consultancy AB

Amarillo Research & Consultancy is a specialist qualitative research agency operating in the domestic market as well as in Norway, Denmark and Finland. With a broad informal network of research- and marketing agencies world-wide, Amarillo is also often involved in international research contributing with insight into the Swedish or Nordic markets.

With the experience in fields such as product, concept and brand development, advertising, cultural trend, category management and IT/Telecom the Amarillo team is prepared to think in a creative way to achieve clear, actionable and workable solutions for the client. The methodology is always qualitative although Amarillo will look for the most appropriate method of approach for the solution of a research objective.

The researchers at Amarillo have many years of moderating experience and with the staff members personal backgrounds in different disciplines, teamwork is essential to approach the analysis.

The office is based in central Stockholm with in-house viewing facilities.

Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Northern/Western)
  • Denmark
  • Finland
  • Norway
  • Sweden

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Beverages
Specialised in Foods / Nutrition
Specialised in Media
Specialised in Telecommunications

Catering / Hospitality
Charity / Non-profit
Cosmetics / Hygiene
Durables / Electrical Goods
Energy / Utilities
Financial Services
Healthcare / Pharmaceutical
IT / Software / Hardware
Logistic / Mail / Transportation
Public Sector / Government
Retail / Wholesale
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Concept Testing
Specialised in Consumer Research
Specialised in Product Research
Specialised in Packaging / Design

Advertising Research
Children / Youth's Research
Employee Research
Ethnographic Research
Image Studies
International Studies
Media Testing
Product Testing
Projective Techniques
Segmentation Research
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Desk Research
Focus groups
in-depth interviews

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Erik Dahlbergsallén 15
115 20 Stockholm
Phone: +46-8-731.8700
Fax: +46-8-679.7001

Key people
Ms. Susanne Fagerstad

Susanne Fagerstad

Qualitative Agency/Consultant
Founded in: 1999
Employees: 10
Turnover: SEK 15.000.000