Hornbachstrasse 50
8008 Zurich
Switzerland
Phone: +41-44-212.5533
Fax: +41-44-212.5532

Range of Services:
- Analysis of markets, products, images and brands
- Strategic brand and image analyses
- Qualitative advertising testings (concepts, print, TV, IPTV, online)
- Website Testing…

Founded 2006
Employees 5
Interviewers 19

Company type:

  • Qualitative Research Consultant / Moderator

Affiliation:
Qualisys

Range of Services:
- Analysis of markets, products, images and brands
- Strategic brand and image analyses
- Qualitative advertising testings (concepts, print, TV, IPTV, online)
- Website Testing (with Morae Software)

Methods:
- Psychological in-depth interviews
- Psychological focus groups
- Trackings and quantitative research with our national service partners

Special Products:
- Development support for communication in the context of financial services
- Workshops for strategy development
- Identity testing procedures
- Full service usability labs

Advisory on Methodology:
- Development of test designs, complex designs with coordination of qualitative and quantitative steps
- Advisory on international research

Research conducted in

Regions

  • Worldwide

Countries

  • Switzerland

Key people

Mr. Hannes Steinmann
CEO
ESOMAR Member

Mr. Jürg v. Burg

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Consultancy
  • Durables / Electrical Goods
  • Financial Services
  • Foods / Nutrition

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Consumer Research
  • Image Studies
  • International Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Qualitative
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI
  • Mail
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