SAM Sensory and Marketing International, Switzerland

Zürich, Switzerland Corporate Member ESOMAR Corporate Member

Albulastrasse 57
8048 Zürich
Switzerland
Phone: +41 44 439 70 40
Fax: +41 44 439 70 41

SAM Sensory and Marketing International is a leading international sensory and consumer research specialist working globally in more than 50 countries with 120 partners. We coordinate daily complex international tests tackling multi-cultural challenges.

Founded 1987
Employees 65

Company type:

  • Full Service Market Research Agency

Affiliation:
SAM Zurich; SAM Hamburg; SAM Paris; SAM Milan; SAM Munich; SAM Lausanne

Professional Associations:

  • ESN-European Sensory Network (Norway)
  • SFAS - Société Francaise d'Analyse Sensorielle (France): SGLWT/SOSSTA - Société Suisse des Sciences et Technologies Alimentaire (Switzerland)
  • BVM-Bundesverband der Marktfoschung (Germany)
  • BVE Berlin
  • DGSens - Deu

SAM SENSORY AND MARKETING INTERNATIONAL LTD.

a leading solution provider for product performance

# SAM works globally in more than 50 countries supporting the Internationalization of products and brands with a Unique Network in Sensory Marketing

o Own fully digitized facilities: Hamburg, Milan, Munich, Paris, Zurich

o 151 Central Location Test places, 91 Sensory Booths

# SAM applies Sensory Science & Consumer Research delving into the consumer's consciousness and the subconscious, revealing the driving forces for product liking, brand loyalty and desire.

# SAM screens prototypes, analyzes product and brand performance in order to

o ensure the claim fits to the product perception

o achieve best liked product status

o optimize product performance

# SAM's modeling of consumer liking brings to light new consumer segmentation enabling optimal strategic positioning in competitive environments

# SAM opens the door to the ultimate match between consumer and product

SAM - makes sense.

Research conducted in

Regions

  • Africa
  • Asia (Australasia)
  • America (Central)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
  • Worldwide

Countries

  • Algeria
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • Japan
  • Jordan
  • Mexico
  • Morocco
  • Netherlands
  • Norway
  • Poland
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Thomas Alex
Managing Director
ESOMAR Member

Claude Albert

Thorsten Gucksch

Research Specializations

Market Sectors

  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Fragrance Industry
  • Foods / Nutrition

Research Solutions

  • Business-to-business
  • Consumer Research
  • International Studies
  • New Product Research - General
  • Product / Sensory Testing

Research Services

  • Desk Research
  • Panels - General
  • Recruiting
  • CAPI
  • Mail
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