ORIS - Objektif Research & Information Services

Sisli / Istanbul, Turkey

Esentepe Mahallesi, Kore Sehitleri Caddesi, Yuzbası Kaya Aldogan Sokak, Pardus Plaza, No: 4/4
34394 Sisli / Istanbul
Turkey
Phone: +90-212-401.1379
Fax: +90-212-800.5601

Objektif Research & Information Services, founded in 2001, is an independent full service market research agency. Objective Research, a boutique market research company, provides in-depth service to her limited number of clients in the areas of Pharmaceuticals, Automotive, FMCG, Durables and IT.

Founded 2001
Employees 8
Turnover 1400000
Interviewers 92

Company type:

  • Full Service Market Research Agency
  • International Market Research Services
  • Mystery Shopping Services

Affiliation:
Objektif Research & Information Services is an independent market research company

Professional Associations:

  • TUAD Turkish Association of Marketing and Opinion Researchers

ORIS - Objektif Research & Information Services is a full service research agency specializing in the areas of Pharmaceuticals, FMCG, Automotive, Durables, IT & Communication and Tourism.

Objektif offers a wide range of marketing research services to her clients. We have particular expertise in the following areas:

- Consumer Research
- Usage & Attitude Surveys
- Purchase Behaviour
- Customer Satisfaction
- Product Tests
- Gang Research
- Distribution Channels
- Business-to-Business Research
- Mystery Shopping
- Brand Images
- Segmentation and Positioning
- Demand Estimation
- Advertising and Tracking

Among the qualitative and quantitative research methodologies used are face-to-face interview, telephone interview, online interviewing, desk research, focus group, in-depth interview, home visits and ethnographic observation.

At Objektif, the research professionals are highly experienced in data collection, data analysis and interpretation processes. Since data collection is the most important phase of a research project, Objektif places particular emphasis on the quality of her fieldwork.
In addition to the main office in Istanbul, Objektif has five field offices in the other major Turkish cities.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Tobacco / Cigarettes

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • New Product Research
  • Product / Sensory Testing

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • Mystery shoppers
  • Online

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Turkey

Key people

Mr. Alihan Yavuz
Founder & Managing Director
ESOMAR Member
Linkedin profile

Mr. Kadir Satik

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