Serrula Research Ltd

London, United Kingdom (GB)

4 Elder Street
E1 6BT London
United Kingdom (GB)
Phone: +44-20-7096-8820
Fax: +44-20-7096-8825

We are a full-service B2B and niche B2C specialist company. Based in London, we offer qualitative and quantitative services. Our multilingual interviewer team covers all major languages.

Founded 2006
Employees 7
Turnover GBP 1.400.000
Interviewers 60

Company type:

  • Full Service Market Research Agency

We are a full-service B2B and niche B2C specialist company. Based in London, we offer qualitative and quantitative services. Our multilingual interviewer team covers all major languages.

We are experts in early-stage exploratory work, where classic 'market research' breaks down because there is no market yet. Serrula Research has managed prototype and concept research in telecoms, medical devices, financial services and construction products.

We specialise in detailed business-to-business projects for the construction, financial, medical and technology sectors. Serrula Research also provides back-office services to support industry-specialist work.

We have extensive experience in conducting niche B2C research and source respondents for all qualitative and quantitive methodologies including focus groups, ethnographies, one to one interviews, car clinics and usability testing in areas such as mobile phones, household appliances, cars, apps and some FMCG.. We also have expertise in mystery shopping research.

Other research services include business intelligence, competitive intelligence, online research including web scraping and web traffic data analysis; competitor benchmarking, market sizing, demand measurement, new concept development, and channel research, as well as mainstream market research.

We also serve many leading international market research agencies and consultancy firms.

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Algeria
  • Andorra
  • Argentina
  • Armenia
  • Australia
  • Austria
  • Bahamas
  • Bahrain
  • Barbados
  • Belgium
  • Bermuda
  • Bolivia
  • Bosnia-Herzegovina
  • Brazil
  • Bulgaria
  • Canada
  • Caymen Islands
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Croatia
  • Cuba
  • Cyprus
  • Czech Republic
  • Denmark
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Grenada
  • Guatemala
  • Guyana
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Kazakhstan
  • Kenya
  • Korea, Republic of
  • Latvia
  • Libya
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Malaysia
  • Malta
  • Martinique
  • Mauritius
  • Mexico
  • Monaco
  • Netherlands
  • New Zealand
  • Nicaragua
  • Nigeria
  • Norway
  • Pakistan
  • Panama
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Serbia
  • Seychelles
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Thailand
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam

Key people

Mr. Humphry Smith
Director
ESOMAR Member

Maighréad Neligan - Senior Project Manager

Rob Godin - Operations Manager

Tom Francis - Recruitment and Database Manager

Marco Di Pietro - Project Manager

Research Specializations

Market Sectors

  • Automotive
  • Financial Services
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware

Research Solutions

  • Business-to-business
  • Concept Testing
  • Car Clinics
  • Usage & Attitude Studies

Research Services

  • Data Mining and Analysis
  • In-depth interviews
  • Recruiting
  • CATI
  • Online
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