QRi Consulting Ltd.
London, United Kingdom (GB)
40 Chanctonbury Way
N12 7JD London
United Kingdom (GB)
Phone: +44 (0)20 8723 0945
We are specialists in in-depth Qualitative and QualiQuant® market research. We help clients understand the psychology and motivations of their consumers, by getting ‘inside the consumer mind’, and also by measuring emotion, using in-depth projective techniques.
Company type:
- Consulting services
Affiliation:
Partners Worldwide
Professional Associations:
- MRS Company Partner, AQR, QRCA, IoD
We are specialists in in-depth Qualitative and QualiQuant® market research. We help clients understand the psychology and motivations of their consumers, by getting ‘inside the consumer mind’, and also by measuring emotion, using in-depth projective techniques.
Working in areas as diverse as Automotive, Digital Technology, FMCG, Health and Wellbeing, Fragrance & Flavour and Country Branding, our tailor made approach includes:
• Brand development, Loyalty and Relationships
• Corporate and Brand Identity, Image and Reputation
• Communication Development and Evaluation
• Product Innovation, Design and Sensory
• Packaging Design
Our proprietary methods include ECGs® (Extended Creativity Groups), Lovemarker®, Sensations® and BrandWorld®.
We bring alive consumer insights, identify gaps and needs, and optimise product, brand and communication strategy.