40 Chanctonbury Way
N12 7JD London
United Kingdom (GB)
Phone: +44 (0)20 8723 0945

We are specialists in in-depth Qualitative and QualiQuant® market research. We help clients understand the psychology and motivations of their consumers, by getting ‘inside the consumer mind’, and also by measuring emotion, using in-depth projective techniques.

Founded 2010
Employees 6
Turnover NA

Company type:

  • Consulting services

Affiliation:
Partners Worldwide

Professional Associations:

  • MRS Company Partner, AQR, QRCA, IoD

We are specialists in in-depth Qualitative and QualiQuant® market research. We help clients understand the psychology and motivations of their consumers, by getting ‘inside the consumer mind’, and also by measuring emotion, using in-depth projective techniques.
 
Working in areas as diverse as Automotive, Digital Technology, FMCG, Health and Wellbeing, Fragrance & Flavour and Country Branding, our tailor made approach includes:
• Brand development, Loyalty and Relationships
• Corporate and Brand Identity, Image and Reputation
• Communication Development and Evaluation
• Product Innovation, Design and Sensory
• Packaging Design
 
Our proprietary methods include ECGs® (Extended Creativity Groups), Lovemarker®, Sensations® and BrandWorld®.

We bring alive consumer insights, identify gaps and needs, and optimise product, brand and communication strategy.

Research specializations

Market Sectors

  • Automotive
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Business-to-business
  • International Studies
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing
  • Projective Techniques

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards

Research conducted in

Regions

  • America (North)
  • Europe (Northern/Western)

Countries

  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Simon Patterson
Founder & CEO
ESOMAR Member
Linkedin profile

Ms Debbie Whittick

Mr James Patterson

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