Flamingo

London, United Kingdom (GB)

Bankside 2
100 Southwark Street
SE1 0SW London
London
United Kingdom (GB)
Phone: 020 3790 0400

Strategic insight consultancy Flamingo examines behaviour via its core specialisms of people insight, semiotics, futures and digital forensics. With a culture-led approach, Flamingo helps clients like Diageo, Facebook, IKEA, Estée Lauder and Google to understand and harness culture to drive change.

Founded 1997

Company type:

  • Consulting services
  • Qualitative Research Consultant / Moderator
  • International Market Research Services

Affiliation:
Omnicom

Professional Associations:

  • MRS - Market Research Society
  • AQR - Association for Qualitative Research

Certification:
ISO 20252

Flamingo understands that culture shapes everything: our understanding, our experience, and our behaviour. We believe that brands can only speak to people via the medium of culture, so true customer understanding must involve approaches encompassing sociology, anthropology, behavioural science and contextual awareness.

Flamingo has four core specialisms that address this need:

" People insight
" Semiotics
" Digital forensics
" Futures

We also have capabilities in behavioural science, strategic consultancy and casting - a specialist recruitment offer that connects brands with experts, tastemakers and niche behaviours.

Flamingo's team of over 100 polymaths, based in London and with a global reach, come from backgrounds including architecture, photography, sculpture, journalism, music and anthropology. This means we are not just observers, but insiders. Flamingo uses its unrivalled understanding of people and culture to create strategies that help clients like Diageo, Facebook, IKEA, Estée Lauder and Google to harness culture to drive real business change.

Flamingo has won 23 awards in 14 years, with several "Best Agency", "Innovation" and "Best Agency to work in" plaudits. The agency won four awards in 2017 alone - including best paper at Esomar, earned for a project with Twitter exploring exactly how the platform has impacted our culture and the way we use language, including what makes Twitter content successful and where its unique appeal lies.

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • China
  • Colombia
  • Côte d'Ivoire
  • Czech Republic
  • Denmark
  • Ecuador
  • Estonia
  • Ethiopia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Japan
  • Korea, Republic of
  • Malaysia
  • Mexico
  • Myanmar
  • Netherlands
  • Nigeria
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Sierra Leone
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • Turkey
  • United Kingdom (GB)
  • United States (USA)

Key people

Ms. Desiree Lopez
Ceo
ESOMAR Member

Andy Davidson

Laura Ratcliffe

Hazel Wilkinson

David Burrows

Iain Parkinson

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Apparel / Clothing
  • Beverages
  • Consultancy
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Ethnographic Research
  • Lifestyle & Value Trends
  • Media Research
  • Media Research - General
  • New Product Research
  • New Product Development
  • Packaging / Design
  • Scenario Planning
  • Semiotic and Cultural Analysis

Research Services

  • Analytical Services
  • Big Data
  • Consultancy
  • Behavioural Economics
  • International Research
  • Mobile Research
  • Mobile Ethnography
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
Share this company: Share on G+ Share on LinkedIn Share on Facebook Share on Twitter