MSW●ARS Research

New Hyde Park, United States (USA)

1111 Marcus Avenue
Suite MZ 200
11042 New Hyde Park
NY
United States (USA)
Phone: 1 516 482 0310
Fax: 1 516 482 5180

MSW Research: Assessing Advertising ~ Building Brands in 56 countries world-wide.
MSW is committed to helping advertisers grow their brands by providing a thorough understanding of how their…

Founded 1968
Employees 110

MSW Research: Assessing Advertising ~ Building Brands in 56 countries world-wide.

MSW is committed to helping advertisers grow their brands by providing a thorough understanding of how their advertising affects marketplace performance. MSW’s Communications Research Continuum, an integrated suite of research tools, addresses each stage of advertising development: Strategy, Screening, Refinement, Evaluation and Tracking, has two definitive advantages: metrics are comparable across stages and are sales validated. Advertisers are thus able to evaluate and diagnose communication elements at every stage and make informed decisions about likely marketplace effect.

MSW believes that all marketing activity is designed to increase consumer commitment to the advertised brand. We are the only research company to apply Customer Commitment Persuasion, a system that simultaneously measures alternative brand marketing strategies: Increasing user frequency, Building Loyalty, Switching competitive brand users, and Growing the category.

MSW’s advertising research systems are designed for adults, children and parent child interactions.

Research conducted in

Countries

  • United States (USA)

Key people

Mr. Steven Jagger
Partner
ESOMAR Member

Mr. Peter R. Klein

Mr. Harold M. Spielman

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