Morpace Inc.

Farmington Hills, United States (USA)

31700 Middlebelt Road
Suite 200
48334 Farmington Hills
MI
United States (USA)
Phone: 1 248 737 5300
Fax: 1 248 737 5326

Morpace is a full-service, global survey research and consulting organization specializing in qualitative and quantitative research for clients in industries such as automotive, financial services,...

Founded 1940
Employees 195
Interviewers 450

Company type:

  • Full Service Market Research Agency

Affiliation:
FocusVision

Professional Associations:

  • AMA
  • CASRO
  • MRA
  • QRCA

Certification:
ISO 9001:2008 Certified (Headquarters); NCQA Certified

Morpace is a full-service, global survey research and consulting organization specializing in qualitative and quantitative research for clients in industries such as automotive, financial services, healthcare, retail and consumer goods, and technology.

Through custom research designs, advanced analytics, and visually dynamic reporting that tells a story, Morpace provides our clients with the industry information and marketing knowledge they need to make smart strategic decisions.

Morpace delivers global expertise and innovative, proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management including satisfaction, loyalty and retention. Examples of our innovative solutions include B-Link™, SOCO™, Claros Communities™, and dashboards. We have expertise in emerging research trends such as mobile research and text analytics.

Established in 1941, Morpace is one of the fastest growing marketing research firms in the United States. With a diverse client base, broad industry expertise and offices in North America, Europe and Asia-Pacific, we have the global capability and cultural diversity required to conduct research worldwide.

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Angola
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Czech Republic
  • Denmark
  • Ecuador
  • Finland
  • France
  • Germany
  • Greece
  • Greenland
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea, Republic of
  • Kuwait
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Russian Federation
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Venezuela
  • Vietnam

Key people

Mr. Duncan Lawrence
President
ESOMAR Member

Mr. Duncan D. Lawrence

Ms. Sharna F. Morelli

Research Specializations

Market Sectors

  • Automotive
  • Consumer Services
  • Financial Services
  • Healthcare / Pharmaceutical
  • Technology
  • Advertising / Public Relations
  • Agriculture
  • Airlines
  • Beverages
  • Charity / Non-profit
  • Consultancy
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Electronics
  • Foods / Nutrition
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • New Products
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Mass Merchandisers
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Employee Research
  • International Studies
  • Car Clinics
  • Product Development
  • Product Testing
  • Omnibus
  • Segmentation Research
  • Statistic Analysis
  • Tracking Studies
  • Usage & Attitude Studies
  • Copy Testing
  • Business-to-business
  • Children / Youth's Research
  • Concept / Positioning Development
  • Demographic Research
  • Ethnographic Research
  • Image Studies
  • Modeling & Predictive Research
  • Opinion Polling
  • Packaging / Design
  • Panels
  • Pricing Studies
  • Projective Techniques
  • Exit Interviews
  • Senior Citizen / Mid-life
  • Shopper Insights
  • Web Panel

Research Services

  • Data Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Advertising / Communication
  • Business-to-Business Research
  • International Research
  • Marketing Research
  • New Product Research
  • Mobile Phone Surveys
  • Mobile Ethnography
  • Mobile Qualitative
  • Online
  • Diary
  • Data Collection Management
  • Questionnaires
  • CAPI
  • CATI
  • Mail
  • Online
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
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