Morpace Inc.

Farmington Hills, United States (USA)

31700 Middlebelt Road
Suite 200
48334 Farmington Hills
United States (USA)
Phone: 1 248 737 5300
Fax: 1 248 737 5326

Morpace is a fully integrated global market research and consulting organization that specializes in custom qualitative and quantitative research.

Founded 1941
Employees 200

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AMA
  • MRA
  • QRCA

Morpace Inc. is ISO 20252 certified, the International Standard for Market, Opinion and Survey Research.

As a group of inquisitive researchers, Morpace views each of our client’s initiatives as a journey to connect with consumers and deliver an interpretation of what they think and feel. To our clients, we are Truth Seekers - a designation that comes with the understanding that “data” is about much more than numbers…it’s about incorporating the human element that drives the numbers, which makes us valuable partners.

Our band of truth seekers are scattered around the world in Los Angeles, London, Shanghai, and in our global headquarters in Detroit. They are experts in automotive, financial services, healthcare, and retail & consumer goods, helping clients make smarter decisions in three core research pillars: Brand, Product Development and Customer Experience.

Morpace is an established company, supporting our clients since 1975. Though not one to be complacent, our clients have honored us by making us one of the fastest growing U.S. - based research organizations. Our industry recognized our organization naming Morpace as the 2014 CASRO Research Organization of the Year, while our commitment to employees helped to identify Morpace as a 2015 Top Workplace by the Detroit Free Press.

Invite Morpace to help identify the humanity in your data that only a real “Truth Seeker” can find.

Research conducted in


  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Angola
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Czech Republic
  • Denmark
  • Ecuador
  • Finland
  • France
  • Germany
  • Greece
  • Greenland
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea, Republic of
  • Kuwait
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Russian Federation
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Venezuela
  • Vietnam

Key people

Mr. Duncan Lawrence

Mr. Duncan D. Lawrence, President and CEO

Ms. Sharna F. Morelli

Research Specializations

Market Sectors

  • Automotive
  • Consumer Services
  • Financial Services
  • Healthcare / Pharmaceutical

Research Solutions

  • Customer Satisfaction Studies
  • Employee Research
  • Car Clinics
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Data Collection Management
  • Omnibus Surveys
  • Mobile Ethnography
  • Recruiting
  • Mail
Share this company: Share on G+ Share on LinkedIn Share on Facebook Share on Twitter