Haystack NV

Heverlee, Belgium

Multi-Country Partner Multi-Country Partner

Romeinse straat 4
Romeinse straat 4
3001 Heverlee
Vlaams-Brabant
Belgium
Phone: 003216621158
Fax: + 32 (0) 16 62 00 02

Haystack, a global research consultancy agency with a vast track record in the domains of consumer understanding, product innovation, pack performance and shop experience. Delivering quality service and expertise worldwide.

Founded 1974
Employees 55
Turnover EUR
Interviewers 120

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • International Market Research Services

Affiliation:
Sens Group

Professional Associations:

  • GREENBOOK
  • SWOCC
  • FOODPRO
  • ESN - EUROPEAN SENSORY PROFESSIONALS
  • CUBE

Certification:
European Sensory Network

At Haystack we look at each research project from a multi-sensorial perspective. We strongly believe that it’s the interaction of all senses that influences our perception, experience and decision-making in real-life. We call the process of achieving this Symphony Of Senses. We tap as much as possible into all senses to give people a congruent experience that emotionally resonates. We do that by incorporating the latest implicit, emotive and contextual methodologies in our research solutions. Haystack provides in-depth analysis of the behavior and decision-making processes.

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Albania
  • American Samoa
  • Andorra
  • Angola
  • Anguila
  • Antigua and Barbuda
  • Argentina
  • Aruba
  • Australia
  • Austria
  • Bahamas
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Borneo
  • Bosnia-Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Caymen Islands
  • Central African Republic
  • Chad
  • Channel Island
  • Chile
  • China
  • Christmas Island
  • Colombia
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Cook Island
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cuba
  • Curacao
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands
  • Fiji Islands
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mexico
  • Micronesia, Federated States of
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • Netherlands Antilles
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Norfolk Island
  • Norway
  • Palau
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn Island
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation
  • Rwanda
  • Saint Helena
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Vincent and the Grenadines
  • Samoa
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • St. Pierre and Miquelon
  • Sudan
  • Swaziland
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tajikistan
  • Tanzania
  • Tasmania
  • Thailand
  • Timor-Leste
  • Togo
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Venezuela
  • Vietnam
  • Virgin Islands (USA)
  • Yemen
  • Zambia
  • Zimbabwe

Key people

Mr. Wim Hamaeker
Managing Partner
ESOMAR Member
Linkedin profile

Mr. Kjell Massen
Country manager The Netherlands
ESOMAR Member
Linkedin profile

Mr. Ludovic Depoortere
Founder and President
ESOMAR Member

Research Specializations

Market Sectors

  • Beverages
  • Cosmetics / Hygiene
  • Fragrance Industry
  • Foods / Nutrition
  • Supermarkets

Research Solutions

  • Consumer Research
  • Ethnographic Research
  • Packaging / Design
  • Product / Sensory Testing
  • Shopper Insights

Research Services

  • Consumer Research
  • Data Collection Management
  • Sensory Research
  • Reporting, Presentation, Data Visualisation
  • Focus groups and chats
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