Kantar Belgium S.A.

Brussels, Belgium

49-53, rue du Marais
1000 Brussels
Belgium
Phone: 322 661 7200

As one of the largest research agencies worldwide we provide actionable insights that help you make impactful decisions that drive growth. We are part of Kantar, one of the world's largest insight, information and consultancy groups.

Founded 1963
Employees 79
Turnover EUR 11.008.329
Interviewers 300

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • International Market Research Services

Affiliation:
Taylor Nelson Sofres; Gallup International Association

Professional Associations:

  • BMMA
  • Stichting Marketing
  • Febelmar

Partner in Information Management:

TYPES OF RESEARCH
- Pricing/promotions research
- Product testing, new product research
- Wholesale or retail research
- Brand image research/tracking studies
- Market segmentation, structure, typology studies
- Packaging research
- Advertising research
- Media research
- Food & Drink
- Corporate image research
- Agricultural research
- Motorist/travel/tourism studies
- Customer satisfaction surveys
- Medical/pharmaceutical research
- Child studies
- Internet Surveys
- International marketing surveys

METHODS AND TECHNIQUES
- Face-to-face interviews (CAPI)
- Personal fieldwork and/or mail surveys
- Telephone fieldwork (CATI)
- Web interviewing (CAWI)
- Panel research
- Omnibus surveys (CATI - face-to-face)
- Multi-Client
- Mail Panel
- In-hall testing
- Product rotation countings
- Qualitative/psychological marketing research
- Focus groups
- In-depth interviewing
- Desk research, market analysis research
- Data processing, computer facilities
- Statistical analysis, interpretation of data

Research conducted in

Countries

  • Belgium

Key people

Mr. Pascal Chelala
Managing Director
ESOMAR Member

Mr. Dominique Vercraeye
Managing Director
ESOMAR Member

Mr. Luc Schulpen

Research Specializations

Market Sectors

  • Automotive
  • Financial Services
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Mystery Shopping
  • Business-to-business

Research Services

  • Desk Research
  • Focus groups
  • In-depth interviews
  • CAPI
  • Online
  • PAPI
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