InLight Research

São Paulo, Brazil

Rua Barão do Triunfo, 603 cj 91
04602-002 São Paulo
São Paulo
Brazil
Phone: 551129350292
Fax: 55 11 2768-1931

InLight Research regularly works with the most important national and international companies, helping them connect with consumers in new and innovative ways. We have considerable international experience, conducting fieldwork projects for agencies from England, Germany, Canada, Japan, India, etc.

Founded 2000
Employees 15
Turnover 12/31

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Moderator
  • Quantitative Research Services

Professional Associations:

  • ESOMAR
  • ABEP - Associaçao Brasileira de Empresas de Pesquisa

Whether your need is small or large, basic or complex, qualitative or quantitative, ad hoc or tracking, InLight has the right solution for you!

With our expertise in developing customized research studies, we work with our clients to construct solid brands and businesses that are profitable and sustainable.

We are constantly optimizing our planning to improve our actions that take our clients to their goals.

We use innovative qualitative and quantitative methods to colect market research data, offering a complete understanding about the challenges and opportunities of your products, brands and services, covering key areas including:

- Innovation and product development
- Consumer Understanding
- Brand and Communication
- Market Understanding

InLight Research has formed a specialized department to focus on the specific needs of international clients and partners who wish to understand Brazilian market.

This specialist area is formed by a group of native English speaking professionals, interdiciplinaries that offer a complete structure necessary for our international clients and partners.

Our proposition is to effectively act as a local partner for you, working together from project briefing to de-briefing, analysis, market information, presentations, etc.

Research conducted in

Regions

  • America (South)

Countries

  • Argentina
  • Brazil
  • Chile

Key people

Ms. Ellen Ajaujo
Director
ESOMAR Member

Ms. Ellen Araujo

Research Specializations

Market Sectors

  • Automotive
  • Cosmetics / Hygiene
  • Healthcare / Pharmaceutical
  • New Products
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Concept development & Strategy
  • Concept / Positioning Development
  • Media Research
  • Media Research - General
  • New Product Research
  • New Product Research - General
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CAPI
  • CATI
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