55, MahaBandoola Garden St,
Kyauktada Township,
Yangon
Yangon Region
Myanmar
Phone: +95-1-370464
Fax: +95-1-391387
MSR is the first independent full-service research agency in Myanmar with over 25 years of experience. During all these years we have gained sound experience across many different categories and target groups to provide a holistic perspective of Myanmar and beyond to your business.
Company type:
- Full Service Market Research Agency
Professional Associations:
- Myanmar Research Association
We are the first independent full-service research agency in Myanmar with over 25 years of experience in helping clients understand the Myanmar market, people and their different livelihoods. Moreover, we have also successfully expanded our reach by managing regional projects out of Yangon. We have CLT and viewing facilities in Yangon and Mandalay.
During all these years we have gained sound experience across many different categories and target groups to provide a holistic perspective of the situation in Myanmar and beyond:
* Our Market & Industry Research Units track market developments, explore consumer needs and investigate industries to give you relevant insights for your marketing, branding and sales strategy. This includes consumer segmentation studies, brand tracking, exploratory research, creative advertising development and evaluation, mystery shopping, retailer surveys and sensory research. We also have successfully conducted several ideation and brand development workshops with clients to bring target consumers alive and/or to develop consumer-centric product and brand concepts.
* Our Social Research Unit works with UN agencies and international NGOs on many different topics to provide necessary knowledge & learnings. This ranges from KAP, WASH, media studies, livelihood and also value chain assessments.