372 Bay Street
M6H 3B6 Toronto
Ontario
Canada
Phone: 1 647 688 7621

Dig Insights combines smart technology, deep research expertise, and category knowledge to help brands maximize growth and win in an innovation economy.

Founded 2010
Employees 200

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Dig Insights is differentiated because of our proprietary technology products and methodologies that reflect our perspective on what makes research accurate, effective, and relevant in today's innovation economy.

We believe that:

1. Every category is impulse. Consumers make hundreds of decisions every day. They make most category decisions in a split second, drawing on heuristics that they have developed over years and that are constantly evolving. We've developed technology that is guided in part by this belief.
2. Choice requires context. In the real world, shopping requires consumers to choose between a variety of options - they don't make decisions in a vacuum. Our methodologies reflect this truism, leveraging contextual approaches that replicate this kind of shopping behavior.
3. Attitudes do not predict behavior. The decision-making center of the brain is distinct from the language centers. When you ask questions about decisions, you are speaking to the part of the brain that justifies decisions, not the part that makes decisions. Our approaches tap into the parts of the brain that make the decisions, so you know your insights are accurate.
4. Knowledge is not power. Having the right data does not make you a change leader; effective action makes you a change leader. We partner with our clients to deliver meaningful reporting, allowing them to speak in the language of business instead of the language of market research.

Research specializations

Market Sectors

  • Beverages
  • Electronics
  • Foods / Nutrition
  • New Products
  • Telecommunications

Research Solutions

  • New Product Research
  • New Product Development
  • Packaging / Design
  • Pricing Studies
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Big Data
  • Segmentation Analysis
  • Consultancy
  • Behavioural Economics
  • Data Collection / Field Services
  • Gamification
  • Mobile Research
  • Mobile Quantitative

Research conducted in

Regions

  • Africa
  • America (Caribbean)
  • America (Central)
  • America (North)
  • Asia (Australasia)
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Europe (Northern/Western)
  • Middle East

Countries

  • Australia
  • Austria
  • Belgium
  • Canada
  • Caymen Islands
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Korea, Republic of
  • Mexico
  • Nepal
  • Netherlands
  • Norway
  • Pakistan
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sri Lanka
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam
  • Yemen

Key people

Mr. Paul Gaudette
CEO, Co-founder
ESOMAR Member

Mr. Dominic Atkinson
Co-Founder
ESOMAR Member

Healey Meagan

Ian Ash

Resources

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