Institute for Polling and Marketing (IPM)

Tbilisi, Georgia

8 Baratashvili Street
0105 Tbilisi
Georgia
Phone: +995-32-2998.203
Fax: +995-32-998.506

IPM - 15 years of leading position of market research industry in Georgia

Ad Hoc, Longitudinal and Standardized Research and Marketing consulting, one of the best practice in Georgia, based on 15…

Founded 1995
Employees 128
Interviewers 380

Company type:

  • Full Service Market Research Agency

Affiliation:
EMRA

Certification:
ISO 9001:2000

IPM - 15 years of leading position of market research industry in Georgia

Ad Hoc, Longitudinal and Standardized Research and Marketing consulting, one of the best practice in Georgia, based on 15 years working experience.

IPM - a full service public opinion and marketing research company, having head office in Georgia - is one of the pioneers among research organizations in Caucasus region. Scope of activity includes: Consumer and Trade Research, B2B, Media Audience Longitudinal research, Out of home media Research, Social Research, Adex monitoring, etc. IPM implement value based segmentation, U&A, BPTO, Copy test/ad test, product test, tracking studies using PAPI, CAPI and CAWI technologies.

Group philosophy is to be oriented on satisfying customer’s needs, be flexible in solving their marketing problems, focuses on corporate way of cooperation while providing clients with best service in Caucasus region.

IPM is one of the market research companies in Georgia having its quality widely recognized by the international certificating and research audits. We bring the best international marketing research practice to Georgia and to all countries where we work.

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Armenia
  • Azerbaijan
  • Belarus
  • Georgia
  • Moldova, Republic of

Key people

Mr. Gocha Tskitishvili
Director
ESOMAR Member

Mrs. Lela Kilasonidze

Mrs. Lali Zaalishvili

Mr. Lado Gamsakhurdia

Mrs. Keti Javakhishvili

Research Specializations

Market Sectors

  • Beverages
  • Foods / Nutrition
  • Public Sector / Government
  • Tobacco / Cigarettes

Research Solutions

  • Brand Research
  • Consumer Research
  • Media Research
  • Media Research - General
  • Segmentation Research
  • Tracking Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Desk Research
  • Panels
  • Panels - General
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • PAPI
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