UNIMER CENTROAMERICA, Panamá y República Dominicana

San José, Costa Rica

Bo. Dent. 150 Oeste del
Parqueo posterior del Mall San Pedro
12743-1000 San José
Costa Rica
Phone: +506-2224.2222
Fax: +506-2280.3080

UNIMER CENTROAMERICA, PANAMÁ Y REPUBLICA DOMINicana is one of the regional leaders in custom market research services. We work as partners to help clients gain a better understanding of consumers and…

Founded 1986

Company type:

  • Full Service Market Research Agency

Affiliation:
UNIMER CENTROAMERICA, PANAMÁ Y REPÚBLICA DOMINICANA

Professional Associations:

  • ALACOP, ACAI, ESOMAR

UNIMER CENTROAMERICA, PANAMÁ Y REPUBLICA DOMINicana is one of the regional leaders in custom market research services. We work as partners to help clients gain a better understanding of consumers and customers, solve problems, and develop knowledge to create successful brands and businesses. Experts in research into all aspects of market strategy, innovation and branding, from consumer and market analysis to idea generation, concept development and concept testing, brand equity, brand positioning, and customer satisfaction. We listen to more people in more places than most other agencies and we offer a complete innovation journey from insight and ideation to testing and monitoring.

All our work is supported by our continual investment in knowledge management systems, in quality at every stage of our operations, and in innovative research solutions developed by our regional network.

Research conducted in

Regions

  • America (Central)
  • America (Caribbean)

Countries

  • Belize
  • Costa Rica
  • Dominican Republic
  • El Salvador
  • Guatemala
  • Honduras
  • Nicaragua
  • Panama

Key people

Dr. Carlos Paniagua-Gamboa
President
ESOMAR Member

Ms. Ana Lía Jiménez

Ms. Beatriz Zumbado

Mr. Giovanni Flores

Ms. Ana Jimena Vargas

Research Specializations

Market Sectors

  • Beverages
  • Detergents
  • Financial Services
  • Foods / Nutrition
  • Telecommunications
  • Advertising / Public Relations
  • Automotive
  • Chemicals
  • Confectionery
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Media
  • Retail / Wholesale
  • Tobacco / Cigarettes
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Consumer Research
  • Opinion Polling
  • Projective Techniques
  • Segmentation Research
  • Business-to-business
  • Concept Testing
  • Customer Satisfaction Studies
  • Ethnographic Research
  • Image Studies
  • International Studies
  • New Product Research - General
  • Product / Sensory Testing
  • Packaging / Design
  • Pricing Studies
  • Semiotic and Cultural Analysis
  • Tracking Studies
  • Usage & Attitude Studies
  • Online/Mobile Panel

Research Services

  • Statistical Analysis
  • Desk Research
  • PAPI
  • CAPI
  • CATI
  • Online
  • Mystery shoppers
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Online Focus Groups / Bulletin Boards
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