ESOMAR Directory of Research

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E.M.R.A. (European Market Research Associates)

EMRA is a full service company specialising in qualitative research in three main areas: Business to Business, Healthcare and Cross Cultural Consumer (analysing and interpreting the behaviour of French consumers for non French clients).

Caroline Baker has worked in Business to Business research, notably in new technology markets for nearly thirty years: initially in London, then in France from 1982 onwards.

Florence Coste qualified as a doctor before moving across to marketing; she has worked on a wide variety of healthcare reseach projects over the last fourteen years.

We are both fully involved in all the research conducted by EMRA, from project management to moderating focus groups or IDIs and analysing/presenting final results. Our network of interviewers throughout France is specialised in face to face depth interviews with consumers and professionals and in-home product tests.


Professional Associations   

  Market Research Society

Research conducted in:

Research conducted in:
Regions: Countries:
  • America (North)
  • Europe (Northern/Western)
  • Belgium
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Israel
  • Italy
  • Mauritius
  • Morocco
  • Netherlands
  • Norway
  • Portugal
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Tunisia
  • United Kingdom (GB)
  • United States (USA)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Cosmetics / Hygiene
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical
Specialised in IT / Software / Hardware
Specialised in Telecommunications

Catering / Hospitality
Charity / Non-profit
Durables / Electrical Goods
Energy / Utilities
Foods / Nutrition
Logistic / Mail / Transportation
Retail / Wholesale
Textile / Fashion / Clothing
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Business-to-business
Specialised in Image Studies
Specialised in International Studies
Specialised in Product Research
Specialised in Product Testing

Advertising Research
Brand Research
Children / Youth's Research
Concept Testing
Consumer Research
Customer Satisfaction Studies
Employee Research
Packaging / Design
Pricing Studies
Projective Techniques
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Usage & Attitude Studies
Desk Research
Mystery shoppers
Focus groups
in-depth interviews

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115 Bd Voltaire
75011 Paris
Phone: +33-1-6422.8005

Key people
Ms. Caroline Baker
Mrs. Florence Coste

Caroline Baker

Qualitative Agency/Consultant
Founded in: 1996
Employees: 2
Interviewers: 30