4 rue de Lyon
75012 Paris
France
Phone: +33-1-4343.9491
Fax: +33-1-4343.1303

Open Air is a market research company focused on knowledge, technique, reliability and international:
• SECTORIAL KNOWLEDGE
through the “Standard Solutions Studies” approach addressing…

Founded 2005
Employees 6
Turnover EUR 2.000.000
Interviewers 450

Company type:

  • Full Service Market Research Agency

Affiliation:
Open World, The Network for a Postive Globalization

Professional Associations:

  • ADETEM

Open Air is a market research company focused on knowledge, technique, reliability and international:

• SECTORIAL KNOWLEDGE
through the “Standard Solutions Studies” approach addressing recurrent issues of an industry (perfume, food) creating a database for a comprehensive understanding of each test results and better comparability between countries.
• ADVANCED TECHNIQUES
through the “One by One Brand Pull” Statistical Model granting each respondent by a “Brand Pull” index from a discriminant analysis between the preference this respondent expresses to a brand and the knowledge and image he gets of this brand (tyres, cosmetics).
• QUALITY OF FIELDWORK
With a consumer test location in France and with a partnership with Cunningham Field Research Services for its American subsidiary “COAST”
• INTERNATIONAL SPIRIT
through “Open Word”; the Network for a Positive Globalization linking friends cooperating for years together.

Research conducted in

Regions

  • Asia (Pacific)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Austria
  • Belgium
  • Croatia
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Italy
  • Japan
  • Korea, Republic of
  • Luxembourg
  • Morocco
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Frederic Miedzinski
Chairman
ESOMAR Member

Mr. Frédéric Miedzinski

Miss. Nithda Phoutchanthavongsa

Mr. Stéphane Karm

Research Specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Fragrance Industry
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • Consumer Research
  • New Product Research - General
  • Packaging / Design
  • Product / Sensory Testing

Research Services

  • Focus groups
  • In-depth interviews
  • CAPI
  • CATI
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