ESOMAR Directory of Research

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SENSANALYSIS is a specialist multi-sensorial insights agency that translates consumer emotional feedback into real insights for product design, fragrance development or marketing creation.

We explore how product sensory impacts on consumer emotions and behaviour. Our deep global category understanding and local cultural lens helps you build more successful products/brands with global scale and local relevance.

Our unique recruitment process to screen consumers able to express sensory associations in any market around the world is considered industry best in class.

We use unique sensorial as well as proven qualitative methodologies to help clients at all stages of development:

- insights to better understand behaviours, motivations and needs from a sensorial perspective ? providing input to better creative briefs for perfumers, designers and ad agencies

- insightful qualitative feedback on mix elements in early or late stages of development

- quantitative testing of the coherence and sensorial power of the final mix

Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
  • Australia
  • Austria
  • Brazil
  • China
  • France
  • Germany
  • Italy
  • Japan
  • Mexico
  • Poland
  • Russian Federation
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Consultancy
Specialised in Cosmetics / Hygiene
Specialised in Detergents
Specialised in Fragrance Industry

Specialised in Brand Research
Specialised in Concept Testing
Specialised in Consumer Research
Specialised in Projective Techniques

Ethnographic Research
Image Studies
International Studies
Product Testing
Packaging / Design
Usage & Attitude Studies
Focus groups
in-depth interviews
Online focus groups

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Bettinastrasse 30
60325 Frankfurt
Phone: +49-69-9746.1203
Fax: +49-69-9746.1150

Key people
Mrs. Barbara Busch
Mrs. Laura Finkelstein
Mrs. Agnes Wiegand
Mrs. Joyce Yan

Agnes Wiegand

Qualitative Agency/Consultant
Founded in: 1984
Employees: 10