IDM – Institut des Mamans

PARIS, France Corporate Member ESOMAR Corporate Member

2, rue Balny d’Avricourt
75017 PARIS
France
Phone: +33 (0)1 40 53 09 10
Fax: +33 (0)1 55 04 92 93

IDM is a marketing research agency focused on the family'targets with a strong digital DNA.
Since 2001, we have been developing innovative ethno, quantitative,qualitative tailor-made approaches for…

Founded 2000
Employees 12

Company type:

  • Full Service Market Research Agency

Affiliation:
Mother Expert Network (M.E.N)

Professional Associations:

  • Adetem, Syntec

IDM is a marketing research agency focused on the family'targets with a strong digital DNA.
Since 2001, we have been developing innovative ethno, quantitative,qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families! We are skilled and creative to put together specific methodologies to interact with children.
We help brands grow their business, by anticipating consumers’ needs, measuring markets, repositioning or creating products. We help better relate to families with innovative solutions to track and improve crm and communication plan.
With IDM’ senior specialists, passionate about families, you’ll get a 360° vision and dynamic understanding of your target. They bring relevant insights and actionable marketing recommendation for your problematic
Thanks to IDM’s panel of 150 000 families in France and 800 000 families through our network of partners, we easily reach families as well as its b2b influencers: teachers, health professionals...
We have expertise in the key markets related to families: childcare equipment, hygiene, cosmetics, food, toys, clothing, health, services and retail.
Our main methodologies, approaches:
Generation of ideas and insights, new product development
U & A
Concept and product test including sensory
Packaging and design test including eye tracking and facial coding techniques
Shoppers
Communication, crm, website and social media test
Short and long term communities

Research conducted in

Regions

  • Asia (Pacific)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Brazil
  • Canada
  • China
  • France
  • Germany
  • India
  • Italy
  • Korea, Republic of
  • Mexico
  • Poland
  • Portugal
  • Russian Federation
  • Spain
  • Sweden
  • United Kingdom (GB)
  • United States (USA)

Key people

Mrs. Patricia Gelin
Managing Partner
ESOMAR Member
Linkedin profile

Helene Lepetit

Virginie Foucault

Research Specializations

Market Sectors

  • Consumer Services
  • Demographics
  • Children
  • Mothers
  • Parents
  • Foods / Nutrition

Research Solutions

  • Children / Youth's Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Lifestyle & Value Trends
  • New Product Research
  • Packaging / Design
  • Projective Techniques

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Omnibus Surveys
  • Questionnaires
Share this company: Share on G+ Share on LinkedIn Share on Facebook Share on Twitter