ESOMAR Directory of Research

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The SIGMA Milieus and the global SIGMA Sensor Research program, which reflects sensitive changes in the hearts and minds of the customers, has become a reliable, global trend indicator for a large number of internationally successful brands.

In a cover story on page 1, January 10 2005 the "Wall Street Journal New York" introduced in detail the work of SIGMA to its readers and summarised: "SIGMA predicted - correctly it turned out - a significant expansion in the luxury market". Neal E. Boudette (WSJ) concluded that the studies conducted by SIGMA led BMW to take initiative, and have helped the car manufacturer from Munich get back on the road to success.

Research conducted in:

Research conducted in:
Regions: Countries:
  • Worldwide
  • Australia
  • Austria
  • Brazil
  • Canada
  • China
  • Costa Rica
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Korea, Republic of
  • Lebanon
  • Malaysia
  • Mexico
  • Netherlands
  • Portugal
  • Romania
  • Russian Federation
  • Singapore
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Financial Services
Specialised in Media
Specialised in Telecommunications
Specialised in Travel / Tourism / Sport / Leisure

Specialised in Brand Research
Specialised in International Studies
Specialised in Segmentation Research
Specialised in Syndicated Research
Specialised in Web Panel

Desk Research
Focus groups
in-depth interviews

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O 6, 8
68161 Mannheim
Phone: +49-621-129.220
Fax: +49-621-154.443

Key people
Mr. Carsten Ascheberg
Mr. Jörg Ueltzhöffer

Jörg Ueltzhöffer

Full Service Agency
Founded in: 1990
Employees: 20
Interviewers: 100
Turnover: EUR 10.000.000