Institut für Demoskopie Allensbach GmbH

Allensbach am Bodensee, Germany

Radolfzeller Str. 8
78472 Allensbach am Bodensee
Germany
Phone: 497 533 8050
Fax: 497 533 3048

The Allensbach Institute is one of Germany's oldest full-service opinion research institutes, conducting about 100 studies comprising 80,000 - 90,000 interviews annually. Services range from...

Founded 1947
Employees 95
Turnover EUR 8.500.000
Interviewers 2000

Company type:

  • Full Service Market Research Agency

Affiliation:
Stiftung für Demoskopie Allensbach

Professional Associations:

  • ADM
  • BVM
  • WAPOR

The Allensbach Institute is one of Germany's oldest full-service opinion research institutes, conducting about 100 studies comprising 80,000 - 90,000 interviews annually. Services range from small-scale surveys with 500 - 1,000 interviews to major studies based on 20,000 interviews, along with multi-stage projects extending over several years. We provide quantitative and qualitative research - both nationally and internationally - specializing in:
- Media analyses (Allensbach Media Market Analysis (AWA), Allensbach Computer and Technology Analysis (ACTA), readership studies)
- Market research
- Social research (value change, religion, family, happiness)
- Political research, election research
- 1-2 omnibus surveys per month
- Survey research for legal evidence
- Methodological research, field experiments

Research conducted in

Regions

  • Worldwide

Countries

  • Austria
  • Czech Republic
  • France
  • Germany
  • Italy
  • Lichtenstein
  • Netherlands
  • Poland
  • Russian Federation
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Ms. Anne Niedermann
Research Director, Legal Evidence
ESOMAR Member

Mr. Johannes Schneller
Media Research Director
ESOMAR Member

Ms. Renate Köcher, Prof. Dr.

Mr. Markus Küppers, Dr.

Research Specializations

Market Sectors

  • Automotive
  • Financial Services
  • Legal / Lawyers
  • Media
  • Public Sector / Government
  • Advertising / Public Relations
  • Agriculture
  • Beverages
  • Catering / Hospitality
  • Charity / Non-profit
  • Chemicals
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Energy / Utilities
  • Fragrance Industry
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • Petrol / Oil / Gas
  • Retail / Wholesale
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Audience Research
  • Omnibus
  • Opinion Polling
  • Panels
  • Advertising Research
  • Business-to-business
  • Children / Youth's Research
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Demographic Research
  • Employee Research
  • Image Studies
  • International Studies
  • Media Testing
  • Product Research
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Segmentation Research
  • Senior Citizen / Mid-life
  • Statistic Analysis
  • Syndicated Research
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Desk Research
  • PAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
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