Psyma Research+Consulting GmbH

Rückersdorf / Nürnberg, Germany

Fliedersteig 15-17
90607 Rückersdorf / Nürnberg
Germany
Phone: +49-911-99574-0
Fax: +49-911-99574-233

Psyma Research+Consulting is a subsidiary of the PSYMA GROUP AG. Since its formation in 1957, Psyma?s emphasis has been on individual consulting and custom-made research solutions for clients in…

Founded 1957
Employees 68
Turnover EUR 7.700.000
Interviewers 150

Company type:

  • Full Service Market Research Agency

Affiliation:
PSYMA GROUP AG

Professional Associations:

  • ADM
  • BVM
  • ESOMAR, DGOF

Psyma Research+Consulting is a subsidiary of the PSYMA GROUP AG. Since its formation in 1957, Psyma?s emphasis has been on individual consulting and custom-made research solutions for clients in national and international markets. Psyma has representation in over 11 countries offering the complete range of survey techniques including: f2f, CAPI, CATI, online surveys and an access panel.

Main areas:
Automotive, Finance, Telecommunication/IT, e-Business, Media, Fashion & Luxury, Consumer/FMCG,Energy & Infrastructure.

Main topics:
Brand management & image, customer satisfaction, market and customer segmentation, positioning, product and concept tests, brand communications (advertising, online/offline marketing campaigns, names / logos, sales material, etc.), direct marketing response optimization, POS, pricing, forecasting, sponsoring, product development, car clinics, usability, Web2.0 & analysis of user generated content (e.g. blog-mining), onsite surveys & benchmarking, mystery shopping.

Main instruments:
MOSTER Customer Satisfaction, Brand Score Manager, conjoint measurement, car clinics, Quality Function Deployment (QFD), EyeTracking, rapid prototyping, projection techniques, Psyma Online Radar (Social Media Analysis & Monitoring), Psyma SuperiorAd (Ad Testing), Psyma onMobile (Online platform for surveys on mobile telephones).

Regions:
Europe, Middle East, North and Latin America, Asia Pacific

Special Strengths:
Integration of qualitative and quantitative research;

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Albania
  • Andorra
  • Argentina
  • Armenia
  • Australia
  • Austria
  • Azerbaijan
  • Bahrain
  • Bangladesh
  • Belarus
  • Belgium
  • Bhutan
  • Borneo
  • Bosnia-Herzegovina
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Bulgaria
  • Cambodia
  • Canada
  • Channel Island
  • Chile
  • China
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Ecuador
  • Estonia
  • Finland
  • France
  • Georgia
  • Germany
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Japan
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Laos
  • Latvia
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Malaysia
  • Maldives
  • Malta
  • Mexico
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Montenegro
  • Myanmar
  • Nepal
  • Netherlands
  • Norway
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • Spain
  • Sri Lanka
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Timor-Leste
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam

Key people

Mr. Thomas Kolbeck
Managing Director
ESOMAR Member

Ms. Christina Eisenschmid

Mr. Dieter Gabsteiger

Dr. Frank Knapp

Research Specializations

Market Sectors

  • Automotive
  • Energy / Utilities
  • Financial Services
  • Foods / Nutrition
  • IT / Software / Hardware
  • Internet / Online
  • Television
  • Petrol / Oil / Gas
  • Telecommunications
  • Advertising / Public Relations
  • Beverages
  • Charity / Non-profit
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Entertainment Industry
  • Movie / Film / TV Previews
  • Fragrance Industry
  • Legal / Lawyers
  • Logistic / Mail / Transportation
  • Cable / Satellite TV
  • Print Publications
  • Radio
  • Public Sector / Government
  • Service Industries
  • Technology
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games

Research Solutions

  • Brand Research
  • Concept / Positioning Development
  • Consumer Research
  • Corporate Image Research
  • Ethnographic Research
  • Image Studies
  • Internet / Online
  • Television
  • Car Clinics
  • Product Development
  • Product Testing
  • Psychological / Motivational Research
  • Sales Tracking
  • Segmentation Research
  • Social Research
  • Usage & Attitude Studies
  • Web Panel
  • Advertising Tracking
  • Business-to-business
  • Children / Youth's Research
  • Concept Testing
  • Customer Satisfaction Studies
  • Data mining
  • Demographic Research
  • Employee Research
  • International Studies
  • Audience Research
  • Print Publications
  • Omnibus
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Store Audits
  • Scenario Planning
  • Senior Citizen / Mid-life
  • Statistic Analysis
  • Tracking Studies

Research Services

  • Eye Tracking
  • Facial Scanning
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Advertising / Communication
  • International Research
  • Marketing Research
  • New Product Research
  • Social / Cultural Research
  • Online
  • Diary
  • Telephone
  • Business Insights
  • Monitoring and Analysis
  • Qualitative
  • Sample & Recruiting
  • Data Collection Management
  • Data Mining
  • Desk Research
  • Questionnaires
  • Sampling
  • Semiotics Research and Analysis
  • Sensory Research
  • PAPI
  • CAPI
  • CATI
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
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