Sommer Research GmbH

Mannheim, Germany

Wilhelm-Leuschner-Str. 28
68163 Mannheim
Germany
Phone: +49-621-4376346-0
Fax: +49-621-4376346-01

Sommer Research is a full service agency with particular focus on qualitative, prospective and international research. Founded by Prof. Dr. Sommer, it is dedicated to consumer understanding via high…

Founded 1992
Employees 12
Interviewers 40

Company type:

  • Full Service Market Research Agency

Sommer Research is a full service agency with particular focus on qualitative, prospective and international research. Founded by Prof. Dr. Sommer, it is dedicated to consumer understanding via high standard, state-of-the-art methods.

METHODS
- In-depth interviews, ethnographic interviews, focus groups
- Car clinics, interface clinics
- Desk research, semiotics
- Expert panels
- Trend research
trendscouting®
Scenario building, lead user research and more
- Quantitative research
- Online research, also qualitative
- Innovative methods

ACTIVITY FIELDS
- Automotive
- Health care
- Food and beverages
- Fragrances, cosmetics
- Luxury products
- Fashion, design
- Consumer electronics
- Media
- and others

TYPES OF RESEARCH
- Target studies, segmentation
- Trend research
- Product studies, incl. product development
- Design studies
- Communication studies
- Brand and corporate studies

FURTHER SERVICES
- Strategic consulting
- In-house workshops/trainings, e.g. equity building, product development, research methods

SPECIFICS
- Worldwide network of partner-agencies
- Worldwide network of trend scouts

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Belgium
  • Brazil
  • Canada
  • Croatia
  • Czech Republic
  • Denmark
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Italy
  • Japan
  • Korea, Republic of
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Carlo Sommer
Director
ESOMAR Member

Ms. Andrea Endres

Mr. Carlo M. Sommer, Prof.

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Beverages
  • Fragrance Industry
  • Textile / Fashion / Clothing

Research Solutions

  • Brand Research
  • Ethnographic Research
  • Lifestyle & Value Trends
  • New Product Research
  • Car Clinics
  • Semiotic and Cultural Analysis

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Panels
  • Diary
  • Social Media Research
  • Business Insights
  • Quantitative
  • Mystery shoppers
  • PAPI
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