Public Perception

Cologne, Germany

Amsterdamerstr. 72
50735 Cologne
Germany
Phone: +49-221-913.9280
Fax: +49-221-9139.2810

SPECIALTIES:
Automotive: All stages from initial directional to facelifts and advertising. Expertise for car clinics, trend and lifestyle. Also for Consumer Electronics and Appliances.
Strong focus:…

Employees 10
Interviewers 35

Company type:

  • Qualitative Research Consultant / Moderator

Professional Associations:

  • QRCA

SPECIALTIES:
Automotive: All stages from initial directional to facelifts and advertising. Expertise for car clinics, trend and lifestyle. Also for Consumer Electronics and Appliances.
Strong focus: Energy / oil industry / alternative energies.

Pharmaceutical: Affect of cultural lifestyle and political factors and illness images on patient profiles, treatment and prescribing. Strategic value of illnesses.

Food and Beverages.

70% international work: Inter-European, US; China (Asia).


APPROACH
Exceptional in-depth German Market Psychology (Morphology); high level Design Analysis - functional and aesthetic.

Morphology: Products and brands are interactively at the center of people’s thinking, emotions and motivations - alive in their culture, lifestyle and usage contexts. We explore the ongoing motive interaction between products, brands and people.

Design: we tangibly explore the decisive product (usage and) branding effects – visually in specific language and visual imagery.


Full service range: psychological moderation; fieldwork organization; range of reporting options. Clients: both multinational corporations and research institutes.

Research conducted in

Regions

  • Asia (Pacific)
  • Europe (Central/Eastern)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Austria
  • Belgium
  • Canada
  • China
  • Czech Republic
  • Denmark
  • France
  • Germany
  • Hong Kong
  • Hungary
  • Italy
  • Japan
  • Luxembourg
  • Netherlands
  • Norway
  • Poland
  • Russian Federation
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • United Kingdom (GB)
  • United States (USA)

Key people

Ms. Regina Stralka
Managing Director
ESOMAR Member

Mr. Alan Lasak

Research Specializations

Market Sectors

  • Automotive
  • Durables / Electrical Goods
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Petrol / Oil / Gas

Research Solutions

  • International Studies
  • New Product Research - General
  • Packaging / Design
  • Product / Sensory Testing
  • Segmentation Research

Research Services

  • Statistical Analysis
  • Desk Research
  • Focus groups
  • In-depth interviews
  • PAPI
Share this company: Share on G+ Share on LinkedIn Share on Facebook Share on Twitter