System1 Research GmbH

Hamburg, Germany Corporate Member ESOMAR Corporate Member

System1 Research GmbH
Lerchenstrasse 28a
22767 Hamburg
Phone: 004915127032355

System1 Research, formerly BrainJuicer, was founded in 2000 and has pioneered the use of behavioural science to better predict innovation, packaging, advertising and shopper marketing that guarantees profitable growth.
Named ‘Most Innovative Company’ by GreenBook 5 years in a row

Founded 1999
Employees 160
Turnover >20 million GBP

Company type:

  • Full Service Market Research Agency

ESOMAR Corporate Member

We offer a suite of proven, award-winning validation tools that better predict and direct 5-Star Marketing. Our tools include:

System1 Innovation Testing
Predicting 5-Star Innovations & Profitable Growth. Our 1-to-5-Star rating predicts the profitable growth potential of innovations. Our rich diagnostics provide clear directions for improvement.

System1 Ad Testing
Emotion Matters. It guides human decisions, and emotional advertising campaigns are proven to drive long-term brand building and profitability.
The more people feel, the more they buy.

System1 Brand Tracking
Fame, Feeling & Fluency Drive Profits. Our 1-to-5-Star rating predicts the profitable growth potential of a brand’s marketing efforts.

System1 Shopper Marketing
Les Binet and Peter Field’s IPA Effectiveness analysis suggests 60% of your budget should be spent on brand building, 40% on shopper marketing. Get your packaging or point-of-sale material right, and you make your product easier to choose.
Profitable shopper marketing is about moving power, not stopping power.

Research conducted in


  • Worldwide


  • United States (USA)

Key people

Mrs Kathrin Posnanski
Senior Country Directory Germany

John Kearon

James Geddes

Alex Batchelor

Erin Henderson

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Healthcare / Pharmaceutical
  • Catering / Hospitality
  • Charity / Non-profit
  • Confectionery
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Energy / Utilities
  • Financial Services
  • Fragrance Industry
  • Foods / Nutrition
  • Public Sector / Government
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • New Product Research
  • New Product Research - General
  • Segmentation Research
  • Tracking Studies
  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Children / Youth's Research
  • Customer Satisfaction Studies
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • International Studies
  • Media Research
  • Media Research - General
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing
  • Semiotic and Cultural Analysis

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Omnibus Surveys
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • Mystery shoppers
  • Online
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