Insight Culture

Frankfurt, Germany

Große Friedberger Str. 33-35
60313 Frankfurt
Germany
Phone: +49-69-9563660

Insight Culture is an international boutique consultancy based in Frankfurt, Germany specializing in qualitative and particularly ethnographic research. We help our clients to develop inspiring solutions based on a deep understanding of human reality – on a global scale.

Founded 1999
Employees 14
Turnover € 2.5 million

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Professional Associations:

Insight Culture is an international boutique consultancy based in Frankfurt, Germany specializing in qualitative and particularly ethnographic research. We help our clients to develop inspiring solutions based on a deep understanding of human reality – on a global scale.

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Congo, Democratic People's Republic
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Israel
  • Italy
  • Japan
  • Kenya
  • Korea, Republic of
  • Luxembourg
  • Malaysia
  • Mexico
  • Netherlands
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Tanzania
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mrs. Eva Caspary
Managing Director
ESOMAR Member

Jeanne Carré

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Agriculture
  • Airlines
  • Automotive
  • Apparel / Clothing
  • Beverages
  • Catering / Hospitality
  • Charity / Non-profit
  • Chemicals
  • Consultancy
  • Consumer Services
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Electronics
  • Energy / Utilities
  • Environment & Ecology
  • Financial Services
  • Fragrance Industry
  • Foods / Nutrition
  • Gay & Lesbian Market
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • New Products
  • Non-Profit / Fund Raising
  • Pet Owners / Foods / Supplies
  • Petrol / Oil / Gas
  • Real Estate
  • Service Industries
  • Technology
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • New Product Research
  • New Product Research - General
  • Car Clinics
  • Home Use Tests (iHUT)
  • New Product Development
  • Packaging / Design
  • Product / Sensory Testing
  • Retail Research
  • Shopper Insights

Research Services

  • Consultancy
  • Business-to-Business Research
  • Consumer Research
  • International Research
  • Marketing Research
  • New Product Research
  • Social / Cultural Research
  • Data Collection / Field Services
  • Desk Research
  • Mobile Research
  • Mobile Ethnography
  • Mobile Qualitative
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Semiotics Research and Analysis
  • Research Software
  • Focus groups and chats
  • Ethnography
  • Communities
  • Coding and Analysis

Facilities details

Locations:

Insight Studio (www.insight-studio.de) is located in Frankfurt’s city centre just steps away from the main shopping precinct “the Zeil”.
The stylish viewing facility is in a unique location being in the heart of the city but in a very peaceful street. The best of both worlds!

Building type:

Office building

Facility features:

1;2;3;4;6;7;8;9;11;12;13;14

Recruiting method:

We cooperate with specialized recruitment teams that have been hand-picked and vetted by Insight Studio’s research team. We do not back down from a challenging recruit and have experience in a multitude of B2B and B2C targets. Regardless of whether you require a premium whisky lover, a heart surgeon, an IT decision-maker or a HNWI, our team provides the highest level of recruitment. You can be certain that the individual sitting in the focus group or interview session has been carefully hand-picked and screened for your research.

Recruiting area:

Frankfurt Greater Metro nationwide for telephone or online research

Travel time:

20 minutes from airport

1 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
4X9 meter
12
10
Focus Group
4X6 meter
8
6
Focus Group
5X5 meter
10
8
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