Millward Brown RI

Athens, Greece

23 Sinopis St. & 139 Michalakopoulou St.
115 27 Athens
Greece
Phone: +30-210-772.8500
Fax: +30-210-748.8671

Millward Brown RI is one the leading market research agencies in Greece and member of the Millward Brown Group, one of the world’s leading research agencies and is expert in building commercially…

Founded 1971

Company type:

  • Full Service Market Research Agency

Affiliation:
The Kantar Group, WPP Plc

Professional Associations:

  • AGMORC

Certification:
PESS (IQSC)

Millward Brown RI is one the leading market research agencies in Greece and member of the Millward Brown Group, one of the world’s leading research agencies and is expert in building commercially successful brands, guiding the effective use of marketing communications tools.

Through an integrated suite of validated research solutions -- both qualitative and quantitative -- Millward Brown RI helps businesses develop brand strategies, implement marketing programmes and monitor attitudinal and financial outcomes.

Millward Brown has more than 75 offices in 48 countries and also has specialist expertise to provide insights into key areas. These include the Global Media Practice (focusing on media effectiveness), Millward Brown Optimor (connecting attitudinal data with financial performance), Millward Brown Precis (measuring PR and word of mouth), Dynamic Logic (quantifying digital marketing effectiveness).

We offer thorough examination and innovative solutions to problems that contemporary marketing faces with our comprehensive «toolbox» of qualitative and quantitative methods and techniques, such as Link™, Brand Dynamics™ and Dynamic Tracking™, as well as strategic qualitative research, innovation and
social media research through Firefly.

Millward Brown RI is part of Kantar, WPP's insight, information and consultancy group.

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Greece

Key people

Mrs. Ero Papadopoulou
Managing Director
ESOMAR Member

Research Specializations

Market Sectors

  • Beverages
  • Confectionery
  • Foods / Nutrition
  • Telecommunications
  • Tobacco / Cigarettes

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Image Studies
  • Tracking Studies

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CAPI
  • Online
  • PAPI
Share this company: Share on G+ Share on LinkedIn Share on Facebook Share on Twitter