Modelos y Decisiones en Marketing, SABER SA

Buenos Aires, Argentina

Modelos y Decisiones en Marketing, SABER SA
Avenida Hipolito Yrigoyen 1516, 6th Floor
C1089 CABA Buenos Aires
Argentina
Phone: +54-11-4384.0011
Fax: +54-11-4384.0011

Saber is an independent full range market research company providing ad hoc studies into the Argentine market as well as multicountry coordination of projects in Latin America.
Its services comprise...

Founded 1981
Employees 15
Interviewers 80

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AAM
  • SAIMO
  • CEIM
  • AMBA

Saber is an independent full range market research company providing ad hoc studies into the Argentine market as well as multicountry coordination of projects in Latin America.

Its services comprise research assistance to colleagues of foreign countries; qualitative and quantitative fieldwork , sample design, data processing and analysis whose quality and reliability are guaranteed by an experienced, highly-qualified professional team.

Saber is well known for its vast experience and highly effective studies in the fields of Customer Satisfaction, brand identity, Advertising Evaluation and Product Research. It particularly specializes in Services, mainly in finance, automotive market, and the publishing industry and food and beverage markets.

Research conducted in

Regions

  • America (South)

Countries

  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Dominican Republic
  • Panama
  • Paraguay
  • Peru
  • Uruguay
  • Venezuela

Key people

Mrs. Lidia Aufgang
General Manager
ESOMAR Member

Ms. Lidia Gladys Aufgang

Mr. Héctor Dematine

Mr. Carlos Lugones

Ms. Elsa Usandizaga

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Beverages
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Retail / Wholesale
  • Telecommunications

Research Solutions

  • Advertising Research
  • Business-to-business
  • Customer Satisfaction Studies
  • Image Studies
  • Tracking Studies
  • Concept Testing
  • Consumer Research
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • Product Research
  • Product Testing
  • Semiotic and Cultural Analysis
  • Usage & Attitude Studies

Research Services

  • Desk Research
  • CAPI
  • CATI
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
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