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Modelos y Decisiones en Marketing, SABER SA

Saber is an independent full range market research company providing ad hoc studies into the Argentine market as well as multicountry coordination of projects in Latin America.

Its services comprise research assistance to colleagues of foreign countries; qualitative and quantitative fieldwork , sample design, data processing and analysis whose quality and reliability are guaranteed by an experienced, highly-qualified professional team.

Saber is well known for its vast experience and highly effective studies in the fields of Customer Satisfaction, brand identity, Advertising Evaluation and Product Research. It particularly specializes in Services, mainly in finance, automotive market, and the publishing industry and food and beverage markets.


Professional Associations   


Research conducted in:

Research conducted in:
Regions: Countries:
  • America (South)
  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Dominican Republic
  • Panama
  • Paraguay
  • Peru
  • Uruguay
  • Venezuela

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Automotive
Specialised in Beverages
Specialised in Financial Services

Foods / Nutrition
Healthcare / Pharmaceutical
IT / Software / Hardware
Retail / Wholesale
Specialised in Advertising Research
Specialised in Business-to-business
Specialised in Customer Satisfaction Studies
Specialised in Image Studies
Specialised in Tracking Studies

Concept Testing
Consumer Research
Demographic Research
Employee Research
Ethnographic Research
Product Research
Product Testing
Semiotic and Cultural Analysis
Usage & Attitude Studies
Desk Research
Mystery shoppers
Focus groups
in-depth interviews

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Modelos y Decisiones en Marketing, SABER SA
Avenida Hipolito Yrigoyen 1516, 6th Floor
C1089 CABA Buenos Aires
Phone: +54-11-4384.0011
Fax: +54-11-4384.0011

Key people
Ms. Lidia Gladys Aufgang
Mr. Héctor Dematine
Mr. Carlos Lugones
Ms. Elsa Usandizaga

Lidia Gladys Aufgang

Full Service Agency
Founded in: 1981
Employees: 15
Interviewers: 80