Markwald, La Madrid & Asociados

Buenos Aires, Argentina

Paraguay 1840 - 5° Piso
C1121ABB Buenos Aires
Argentina
Phone: +54-11-4813.3378
Fax: +54-11-4816.0589

Markwald, La Madrid & Asociados is a full service company founded by two researchers with more than 30 years of experience in the field. A significant number of studies conducted by the company since…

Founded 1997

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • SAIMO

Markwald, La Madrid & Asociados is a full service company founded by two researchers with more than 30 years of experience in the field. A significant number of studies conducted by the company since its opening have been multi-country projects including Argentina, Brazil, Chile, Mexico, Uruguay, Venezuela, Ecuador and Colombia. Since the year 2000 the firm conducts Kiddos(C), the only regional single source annual study targeted to children aged 6 to 11 years old. Since 2004 it covers also a sample of children 4 and 5 years old. As a full service company, the wide experience of the company includes the following types of studies:
- Consumer Research (Qualitative and Quantitative)
- Business to Business Research
- Industrial Research
- Media Studies
- Customer Satisfaction
- Product and Concept Tests

Together with other well-known specialists, we offer:
- Pharmaceutical Research
- Management and Organizational Research

Research conducted in

Regions

  • America (South)

Countries

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Ecuador
  • Mexico
  • Venezuela

Key people

Ms. Monica La Madrid
Manager Partner
ESOMAR Member

Ms. Mónica Markwald

Research Specializations

Market Sectors

  • Foods / Nutrition
  • IT / Software / Hardware
  • Telecommunications
  • Toys / Games

Research Solutions

  • Children / Youth's Research
  • Consumer Research
  • International Studies
  • Media Research
  • Media Research - General
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • CAPI
  • Mystery shoppers
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