Gallup Iceland

Reykjavík, Iceland

Álfheimar 74
104 Reykjavík
Iceland
Phone: 354 540 1200
Fax: 354 540 1099

Gallup is amongst the leading market research companies in Iceland with over 70% market share. Gallup offers full-scale market research based on the clients’ needs including all types of qualitative…

Founded 1990
Employees 45
Interviewers 150

Company type:

  • Full Service Market Research Agency

Affiliation:
Gallup Organization

Professional Associations:

  • GIA/WIN

Certification:
ISO9001; Vottun hf.

Gallup is amongst the leading market research companies in Iceland with over 70% market share. Gallup offers full-scale market research based on the clients’ needs including all types of qualitative and quantitative research.

Specialisations:

Quantitative research
• Weekly omnibuses
• Large internet panel (nationally representative)
• Telephone, mail, face to face and internet surveys
• PPM - Television and radio audience research
• Print media research
• TGI/Consumer study – yearly (consumption/brands/media/
lifestyle)
• Bi-monthly business-to-business research
• Quality of service audits (QSA)
• Polling
• Ad hoc studies
• Advertising mesuraments

Qualitative research
• Focus groups
• In-depth interviewing
• Mystery shopping

Human resource studies
• Work place audits
• Employee selection

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Iceland

Key people

Mrs. Sigridur Oddsdottir
Ceo / Chairman
ESOMAR Member

Mrs. Vilborg Helga Hardardottir

Dr. Tómas Bjarnason

Mr. Olafur Elinarson

Mr. Gudni Rafn Gunnarsson

Research Specializations

Market Sectors

  • Consultancy
  • Public Sector / Government
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Customer Satisfaction Studies
  • Media Research
  • Audience Research

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • CAPI
  • CATI
  • Mail
  • Mystery shoppers
  • Online
  • PAPI
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