Marketing Management SRL

Bologna, Italy

Via San Felice 127
40122 Bologna
Italy
Phone: +39-051-0988140
Fax: +39-051-0988154

Marketing Management is an full service and independent Istitute, conducting research studies and fieldwork for national and foreign clients and Marketing Agencies. MM realized ad hoc surveys and…

Founded 1980
Employees 18
Turnover EUR 3.000.000
Interviewers 800

Company type:

  • Full Service Market Research Agency

Affiliation:
Union Research - International Network

Professional Associations:

  • AISM
  • ASSIRM
  • IAA

Certification:
UNI EN ISO 9001: VISION 2000

Marketing Management is an full service and independent Istitute, conducting research studies and fieldwork for national and foreign clients and Marketing Agencies. MM realized ad hoc surveys and multiclient with all collection systems (CATI, CAPI, CAWI, WCA) and is acknowledged as one of the italian leading for CATI interviews

Tools and Equipment

Marketing Management deploys 200 CATI workstations, 800 interviewers and 120 mistery shoppers across Italy. Our CAPI system consists of 100 notebooks/tablets and 70 blackberry equipped with barcode detector.

We realize:
-Focus groups
-In-depth interviews
-Product and price test
-Packaging test
-Reputation Analysis
-Ethnographic researches
-Opinion polls
-Political polls
-Brand positioning surveys
-Advertising efficacy surveys
-Customer satisfaction analysis
-Pricing surveys
-Store checks
-Geomarketing analysis
-Panel surveys

Methodologies
MATERCOM is a panel survey involving more than 2000 young mothers, periodically interviewed to understand consumption habits of pregnant women or 0-3 years aged children's mothers.

CI.MO surveys citizenship satisfaction with public administration.

GLOCALBUS surveys how brands perform with regards to local/regional buying habits.

TRACK TEST defines the "brand reputation" map, surveying awareness, knowledge and opinion, helping decision makers find and optimize the brand core competencies.

Research conducted in

Regions

  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Europe (Northern/Western)

Countries

  • Albania
  • Belarus
  • Belgium
  • Bosnia-Herzegovina
  • Bulgaria
  • China
  • Croatia
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • India
  • Italy
  • Japan
  • Korea, Democratic People's Republic
  • Latvia
  • Lithuania
  • Macedonia
  • Moldova, Republic of
  • Montenegro
  • Poland
  • Romania
  • Russian Federation
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Thailand
  • Turkey
  • Ukraine
  • United Kingdom (GB)

Key people

Mr. Salvatore Limuti
Managing Director
ESOMAR Member
Linkedin profile

Mr. Alfonso Castellano

Ms. Sara Polizzotto

Mr. Fabio Pisciotta

Ms. Chiara Lisa Limuti

Research Specializations

Market Sectors

  • Automotive
  • Children
  • Mothers
  • Financial Services
  • Foods / Nutrition

Research Solutions

  • Business-to-business
  • Children / Youth's Research
  • Customer Satisfaction Studies
  • Omnibus
  • Opinion Polling
  • Senior Citizen / Mid-life

Research Services

  • Desk Research
  • PAPI
  • CAPI
  • CATI
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
Share this company: Share on G+ Share on LinkedIn Share on Facebook Share on Twitter