Arkell Research Associates

Lucca, Italy

Via Verdina 98
Camaiore
55041 Lucca
Italy
Phone: +39-335-6536910
Fax: +39-0584-1784529

Born from an association of freelance research professionals with >25 years experience in the Italian and International MR environment. A full-service agency specialized in qualitative research - but…

Founded 1997
Employees 2

Company type:

  • International Market Research Services

Born from an association of freelance research professionals with >25 years experience in the Italian and International MR environment. A full-service agency specialized in qualitative research - but also conducting quantitative and integrated market studies. Our role is to help research users achieve a clear understanding of their market, efficiently and cost-effectively, through flexible, client-oriented project management and clear, incisive analysis. We operate in a wide range of fields - both consumer and B2B - with particular experience in:

- automotive research

- pharmaceuticals

- IT & telecommunications

- consumer electronics

- horticulture

- food and drink

- consumer products

- retail research

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Italy
  • United Kingdom (GB)

Key people

Mr. Thomas Arkell
Partner
ESOMAR Member

Research Specializations

Market Sectors

  • Automotive
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Telecommunications
  • Advertising / Public Relations
  • Apparel / Clothing
  • Beverages
  • Catering / Hospitality
  • Consultancy
  • Cosmetics / Hygiene
  • Affluent
  • Children
  • College / University Students
  • Ethnic - General / Multi-cultural
  • Mature / Seniors
  • Mothers
  • Parents
  • Teenagers / Youth
  • Direct Marketing
  • Durables / Electrical Goods
  • Detergents
  • Electronics
  • Entertainment Industry
  • Environment & Ecology
  • Exercise & Fitness
  • Fashion Industry
  • Financial Services
  • Fragrance Industry
  • Foods / Nutrition
  • Print Publications
  • New Products
  • Pet Owners / Foods / Supplies
  • Public Sector / Government
  • Drug Stores / Pharmacies
  • Supermarkets
  • Technology
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Business-to-business
  • Concept / Positioning Development
  • Consumer Research
  • Ethnographic Research
  • Usage & Attitude Studies
  • Copy Testing
  • Brand Research
  • Children / Youth's Research
  • Concept Testing
  • Corporate Image Research
  • Image Studies
  • International Studies
  • Lifestyle & Value Trends
  • Audience Research
  • Print Publications
  • Car Clinics
  • Product Development
  • Product Testing
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Psychological / Motivational Research
  • Psychographic Research
  • Segmentation Research
  • Shopper Insights
  • Social Research
  • Tracking Studies

Research Services

  • Data Analysis
  • Advertising / Communication
  • Business-to-Business Research
  • International Research
  • Marketing Research
  • New Product Research
  • Political Research
  • Social / Cultural Research
  • Mobile Ethnography
  • Qualitative
  • Data Collection Management
  • Desk Research
  • Questionnaires
  • Sensory Research
  • PAPI
  • CATI
  • Online
  • Focus groups
  • in-depth interviews
  • Recruiting
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