People the Research Partner srl

Milan, Italy

Via Alessandro Volta 16
20121 Milan
Italy
Phone: +39-02-4549.9301
Fax: +39-02-4549.9302

PEOPLE, The Research Partner is an independent company specialized in designing and conducting marketing research projects, concept & product test, U&A surveys, ADV studies and customer satisfaction…

Founded 2001
Employees 34
Turnover EUR 7.000.000
Interviewers 500

Company type:

  • Full Service Market Research Agency

Professional Associations:

PEOPLE, The Research Partner is an independent company specialized in designing and conducting marketing research projects, concept & product test, U&A surveys, ADV studies and customer satisfaction in a number of products and services fields.Our approach to research is based on the integration of a number of relevant competences covering marketing, statistics, semiotics, motivational and international aspects.One of our proprietary tool is ADVice, an integrated quali-quanti monitoring of advertising TV campaigns: ADVice is a new approach for advertising research, introducing some new indicators to measure campaign efficacy (advertisement-product link and commercial ability to get talked about). Over 200 commercials are evaluated per year, which has lead to a database of 800+ commercial for our ad hoc ADV studies, as post and tracking.Through its Network of International Partners, PEOPLE is able to offer its services in Italy and in all countries, as well as to participate for the Italian section in all types of international projects.

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Belgium
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • Hong Kong
  • Italy
  • Mexico
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Saudi Arabia
  • South Africa
  • Spain
  • Turkey
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Giancarlo Bonora
Senior Account Partner
ESOMAR Member

Mr. Luigi Ferrari

Mrs. Valeria Gardini

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Financial Services
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Concept Testing
  • Consumer Research
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life

Research Services

  • Statistical Analysis
  • Desk Research
  • Focus groups
  • Mystery shoppers
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